Mediacurrent - Customer Data Platform (CDP) Strategist - Freelance
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Requirements
• Experience: 3+ years managing CDPs (e.g., Segment, Salesforce Data Cloud) or similar data platforms. • Technical Knowledge: Understanding of data architecture, API integrations, SQL, and data privacy regulations. • Technical Knowledge: • Marketing Technology (MarTech): Experience with Microsoft Dynamics Customer Insights (required), CRM systems, digital analytics, and customer journey orchestration. • Marketing Technology (MarTech): • Skills: Strong analytical, communication, and project management skills. • Typical Goals • Increase customer lifetime value (LTV). • Improve audience targeting and segmentation. • Achieve a unified, 360-degree customer view. • The target range of base compensation for this role is $70-$95 per hour. Actual compensation is influenced by a wide array of factors, including but not limited to skill set, level of experience, and location.
Responsibilities
• Data Strategy & Roadmap: Define and drive a comprehensive data integration roadmap across CRM, websites, and media platforms. • Data Strategy & Roadmap: • Platform Management: Oversee configuration, implementation, and maintenance of the CDP, ensuring data integrity. • Platform Management: • Segmentation & Activation: Create customer segments based on behaviors, demographics, and real-time data to drive personalization. • Segmentation & Activation: • Cross-functional Collaboration: Partner with Marketing, IT, and Analytics teams to translate business requirements into actionable data initiatives. • Cross-functional Collaboration: • Data Governance & Quality: Establish data quality protocols, compliance, and consent management practices. • Data Governance & Quality: • Analysis & ROI: Analyze campaign performance, measure KPIs, and provide insights to optimize ROI. • Analysis & ROI:
Benefits
• Base compensation range: $70-$95 per hour • Compensation influenced by skills, experience, and location
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