oaknorth.ai - OakNorth - Director of Growth & Distribution – Personal Savings
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Requirements
• Senior leadership experience in growth, distribution or commercial roles within retail banking, fintech, savings/investments platforms, or adjacent regulated environments. • A proven track record of building and scaling customer acquisition channels beyond a single dominant source, including affiliates, partnerships and new growth initiatives. • Experience structuring and managing commercial partnerships that drive customer acquisition, including affiliate ecosystems, brand partnerships and introducer models. • Strong commercial judgement, including an understanding of acquisition economics, pricing discipline and volume trade-offs. • Experience working closely with product and engineering teams in highly iterative environments to improve conversion, onboarding and customer engagement. • Confidence operating in regulated environments, with a clear understanding of what cannot be compromised for growth. • The ability to operate at both strategic and hands-on levels. • What Success looks like: • A materially more diversified acquisition mix with reduced dependency on any single channel. • Scalable affiliate and partnership ecosystems delivering high-quality savers and deposits. • Strong performance across both direct and partner acquisition channels. • Clear visibility and control over acquisition economics. • Strong, credible partnerships with Product, Engineering, Operations, Finance and Treasury. • A high-performing, commercially sharp growth and partnerships team.
Responsibilities
• Direct Growth Strategy & Execution • Own the direct customer growth strategy for Personal Savings, with clear targets for volume, cost of acquisition and customer quality. • Diversify OakNorth’s acquisition mix by identifying and scaling new channels, including: • Affiliate ecosystems and comparison platforms • Brand partnerships and consumer platform integrations • Introducer and referral programmes • Paid and organic digital acquisition • Work closely with Product and Engineering to optimise the end-to-end acquisition journey, improving: • conversion across acquisition funnels • onboarding and funding rates • early-life engagement and retention • Establish clear performance management across acquisition channels, grounded in strong growth economics and data-driven experimentation. • Partnerships & Distribution • Develop and scale partnerships that drive meaningful customer acquisition and deposit growth. • Building brand and platform partnerships that introduce high-quality savers to OakNorth • Expanding and optimising affiliate and introducer ecosystems • Maximising the performance of existing distribution channels (e.g. savings marketplaces and wealth platforms) • Lead commercial negotiations and partnership structuring, balancing: • deposit volume and stability • acquisition economics and pricing discipline • operational and regulatory complexity • Own ongoing partner performance management, including growth, economics, risk and relationship health. • Leadership & Team Management • Lead and develop our growth marketing specialists and partnerships team. • Set clear objectives, accountability and development plans, and build a culture that is commercial, data-driven and outcome-focused rather than channel-led • Cross-Functional Leadership • Work closely with: • Product & Engineering – to ensure acquisition and partner needs are built cleanly into product roadmaps. • Finance & Treasury – to align growth plans with funding requirements, balance sheet strategy and pricing constraints. • Operations, Risk and Compliance – to ensure the Personal Savings product is designed and operated in a robust, compliant and scalable way, aligned with regulatory expectations and sound conduct risk management. • Act as a senior leader within the Personal Savings unit, contributing to overall strategy, prioritisation and decision-making.
Benefits
• Equity. We want people to have a stake in the business so that all our interests are aligned. • 25 days holiday • Personalized benefits – opt-in to what matters to you • Subsidised Private Medical Insurance with Bupa • Enhanced maternity and paternity leave • Wellbeing and social events • Support causes that matter to you – Volunteering time off • Salary sacrifice schemes (Cycle to work, nursery, gym, electric car scheme)
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