Straight Arrow News - Director of Social Media
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT
Requirements
• 10+ years of experience leading social media strategy and audience growth for a media company or publisher • Proven track record using social platforms, especially social video, to drive meaningful engagement and subscription growth • Deep understanding of how major social platforms and algorithms function, and techniques for building cult-like followings on Facebook, Instagram, TikTok, Reddit, X, Bluesky, YouTube and others • Strong analytical instincts; comfortable using performance data to guide decisions and experimentation • Experience managing and developing teams in a fast‑paced media environment • Ability to balance journalistic integrity with platform‑native storytelling and optimization • Familiarity with AP Style, SEO, CMS tools and audience analytics platforms • Highly organized, detail‑oriented and comfortable working across teams and deadlines • Collaborative, communicative and creative • Strong interest in media, trust and audience behavior; strong understanding of the current media landscape
Responsibilities
• Own social media as a core driver of audience growth, engagement and subscriptions • Set and execute platform‑specific strategies across major social platforms, with clear performance goals • Lead the development and testing of social‑native and video‑first formats that drive reach, retention and sharing • Work closely with editors, reporters and designers to translate journalism into compelling, platform‑optimized storytelling • Monitor and analyze social performance using analytics tools such as Hootsuite, Google Analytics and Parse.ly, and adjust strategies based on audience behavior • Establish best practices for social packaging, voice and experimentation across the organization • Manage, mentor and develop a team of social media strategists • Collaborate with editorial, marketing, brand and tech leadership to align social strategy with broader growth goals • Uphold Straight Arrow’s standards for credible, unbiased journalism across all social platforms
Benefits
• The salary range for this position is $137,000 to $150,000. • Straight Arrow News offers comprehensive health and wellness coverage that ensures our employees have the care and coverage they need to stay healthy, build current and future financial security and maintain work-life balance. All full-time employees and their dependents are eligible to enroll in our benefits. That includes generous paid time off, paid holidays and floating holidays; health coverage, vision and dental plans; retirement plans like the company's 401(k) plan with company match; and more. • Straight Arrow is a publication dedicated to providing deeply reported stories about the biggest issues dividing Americans today, without bias or agenda. Our mission is to deliver clarity and context in a polarized media landscape. We are also building a new subscription-based business model, with exclusive reporting and analysis at its heart. • To apply, please submit your resume below. A cover letter is optional, but appreciated. • Straight Arrow News is committed to providing equal employment opportunities for all applicants and employees, regardless of race, religion, gender, national origin, age, disability, marital status, or veteran status.
No credit card. Takes 10 seconds.