Power Digital - Paid Media Supervisor
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Requirements
• 6-10+ years of Paid Media experience • Experience managing multiple paid media accounts with budgets ranging between $100K-$1MM per month. • Experience driving paid media strategy, project road maps, media plans, competitive research, testing, and measurement frameworks for clients across multiple media channels. • Experience in campaign management & strategy across multiple platforms, including Google Ads, Bing Ads, Meta, Google Display, Programmatic Display, and Social (LinkedIn, TikTok, etc. are a plus). • Experience with full funnel strategy, video, and lead generation. • Experience with Google Analytics, GTM, conversion, and optimization strategy (GA4 knowledge a plus). • Ability to write ad copy, guide creative strategy, identify asset requirements, and establish a creative testing cadence. • Client relationship management experience. Reporting insights, identifying, and optimizing towards client business goals. • Team management experience. • Key Performance Indicators (KPIs) • Managing a full workload indicated by $30K revenue/employee- Pace within 98% of budget goal- Reach conversion goals within 95% of target- 100% of deliverables / tasks completed on time (by specified due date) or proactively communicate if delayed • Most Important Things (MITs) • Lead paid search strategy and client media relationships where assigned • Excellence in channel production, account performance, and reporting • Strong client and team communication
Responsibilities
• Successful end-to-end management & strategic oversight of designated paid media accounts.- Meet pacing & KPI requirements for held accounts, ultimately working to move the goal posts & set improved performance expectations.- Own all paid media strategy, project ideation, road-mapping & testing, leading the team with confidence & direction.- Manage a small team of 1-2+ Media Managers (growing larger over time), delegating tasks & working to develop their strategic & technical skillsets.- Work with Account Managers & the Media Director to identify client goals, priorities & efficiency requirements, ultimately improving Paid Media’s contribution to business success.- Actively works to increase billing & channel support for existing media accounts & propose opportunities to expand media coverage for new accounts.- Continually work to learn new strategies, test new platforms & expand the business’ paid media offerings.- Function as the primary point of contact both internally & externally for all ‘owned’ accounts, responsible for pacing & performance of accounts.- Responsible for generating reports, writing insights & communicating with the client for designated accounts.- Responsible for the ongoing maintenance of held accounts, including but not limited to optimizations, structural updates, bidding methodologies, conversion types, and copy revisions.- Full ownership of Paid Media strategy for assigned accounts, working with the Media Director as needed.- Responsible for strategic ideation on all accounts, designing & adjusting campaign strategies to meet each client’s business goals (and internal objectives).- Responsible for designing & deploying tests in accounts on a monthly & quarterly cadence (structural, targeting, creative & messaging, conversion, etc).- Responsible for continual testing, verification & improvement of full-funnel structures.- Employ AI technologies to enhance and optimize business processes- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department- Other applicable or related duties as assigned.
Benefits
• Base salary paid in USD • Unlimited Time Off available on day one • Fully flex work environment: full-remote, in-office, or hybrid • Healthcare stipend: $50/month to support your healthcare or insurance costs • National Holidays + 2 Mental Health Recharge Days per year • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives
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