floqast - Growth Marketing Manager
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Requirements
• 5+ years of B2B growth, digital, or demand generation experience (SaaS preferred) • Proven track record of driving measurable pipeline and revenue impact • Hands-on experience managing LinkedIn and Google Ads at scale • Demonstrated SEO success with measurable ranking and traffic improvements • Experience in multi-country or regional marketing environments preferred • AI-Native & Experimentation Mindset • Deep familiarity with AI tools for content creation, automation, data analysis, and workflow optimization • Experience integrating AI into marketing experimentation frameworks • Comfort using AI to accelerate campaign production, targeting, and testing • A bias toward action — comfortable testing ideas that may fail • Analytical & Commercial Acumen • Strong understanding of B2B attribution, incrementality testing, and CAC optimization • Ability to distinguish between vanity metrics and commercial impact • Experience building structured experimentation roadmaps • Strong financial discipline in managing regional budgets • Personal Attributes • Builder mentality — thrives in high-growth, ambiguous environments • High ownership and accountability for measurable outcomes • Naturally curious and intellectually restless • Confident challenging legacy thinking • Clear communicator who can influence stakeholders across Marketing, Sales, and Leadership
Responsibilities
• Architect the EMEA Growth Engine • Develop and execute a comprehensive, AI-enabled growth strategy aligned to aggressive regional revenue targets. • Build a full-funnel digital acquisition system that scales pipeline efficiently across multiple EMEA markets. • Define and own KPIs tied directly to sourced and influenced pipeline, CAC, conversion rates, and ROI. • Implement a structured experimentation framework (hypothesis → rapid test → measurement → scale or kill). • You are accountable for business outcomes — not channel activity. • Lead AI-Native Growth & Experimentation • Embed AI tools into campaign creation, content production, targeting, optimization, and reporting workflows. • Develop AEO (Answer Engine Optimization) strategies to ensure FloQast surfaces in AI-generated responses and LLM-driven discovery. • Identify and test unconventional growth loops using automation, personalization at scale, and AI-enabled segmentation. • Ship fast. Run 10+ structured experiments per month. Scale what works aggressively. • We expect you to use AI daily — not as a buzzword, but as leverage. • Dominate Paid Media • Own strategy and execution across Google, LinkedIn, and emerging digital channels. • Expand into new frontiers — video, programmatic, community-driven media, and underpriced platforms. • Drive intelligent budget allocation, incrementality testing, and ROI optimization. • Align digital investment tightly to EMEA sales priorities, target industries, and priority accounts. • Paid media is not a reporting channel. It is a strategic growth lever. • Own Organic Search & AI Discovery (SEO + AEO) • Build a high-impact EMEA SEO strategy focused on high-intent accounting and finance keywords. • Ensure FloQast content ranks not just on Google, but across AI-powered search experiences. • Partner with Product Marketing and Content to create authoritative, differentiated content that cuts through commoditized messaging. • Identify organic growth loops that compound over time. • The goal: When finance leaders search for solutions, FloQast is the answer — everywhere. • Break Conventional B2B GTM Thinking • Challenge safe, overused B2B messaging and formats. • Pilot bold creative approaches that differentiate FloQast in crowded markets. • Identify whitespace opportunities within EMEA sub-regions, verticals, and segments. • Test new acquisition approaches beyond traditional gated content and static campaigns. • If something feels stale, change it. • Optimize Conversion & Funnel Performance • Partner with web and global teams to drive conversion rate optimization across regional landing experiences. • Use behavioral insights and AI-driven analysis to identify friction in the buyer journey. • Run structured A/B and multivariate tests across messaging, creative, and offers. • Align closely with Sales to improve MQL → SQL → Opportunity conversion. • Measure What Matters • Own EMEA growth performance reporting with clarity and rigor. • Track pipeline, CAC, LTV, conversion rates, and incrementality. • Use attribution intelligently while challenging flawed assumptions. • Provide executive-ready insights and defend your growth strategy with data.
Benefits
• EMEA represents one of FloQast’s most significant growth opportunities. The right leader in this role will directly influence regional market share, digital visibility, and revenue acceleration. • We are not looking for incremental improvement. • We are looking for someone who can help redefine how growth marketing operates in EMEA — using AI, experimentation, and bold thinking to create sustainable competitive advantage.
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