Max Retail - Fractional Sales & Marketing Lead

• You have scaled a marketplace. You have worked within or alongside a major marketplace organization and bring a deep understanding of two-sided dynamics, including liquidity, cold-start challenges, balancing supply and demand growth, and the distinct requirements of buyer and seller funnels. • You optimize and you build. You have measurably improved the performance of existing acquisition channels, and you have identified, tested, and stood up new ones; you know when to tune a channel and when to start a new one. • You can attract both businesses and consumers. You have built B2B acquisition motions targeting business customers and B2C acquisition motions targeting consumers, and you understand that they require different strategies, channels, and messaging. • You have grown SMB-focused sales teams. You have scaled sales teams that acquire small and mid-sized business customers directly relevant to our supply side, where the customer is an independent retailer and that experience positions you to grow into broader sales and marketing leadership as the role converts to full-time. • You are fluent in modern discovery. You bring proven expertise in SEO and active, demonstrated experience in GEO and AEO, reflecting a clear understanding of where discovery is heading. • You are a full-funnel, data-driven operator. You evaluate performance in terms of pipeline, conversion, CAC, LTV, and payback, and you are equally comfortable building a financial model and directing a campaign. • You are a leader who can both advise and build. You can set strategy and guide an existing team in a fractional capacity, and step into full leadership, including hiring, developing, and retaining talent as the role converts. • 8+ years in sales, marketing, or demand generation, with at least 3 years in a senior leadership capacity. • Background in ecommerce, retail tech, or consumer marketplaces. • Direct experience at or with a major two-sided marketplace. • Proven track record optimizing existing acquisition channels and creating new ones, across both B2B and B2C (or B2B2C) audiences. • Demonstrated experience growing or scaling sales teams that acquire the SMB market. • Hands-on command of SEO and working fluency in GEO and AEO. • Fluency in modern sales and marketing tooling (HubSpot, Klayvio, attribution platforms, SEO/SEM tools) and a track record of ROI-based decisions on spend and headcount. • Availability for a fractional engagement with the intent and ability to convert to full-time. • We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.