The Economist Group - Senior Product Manager / Principal - MarTech
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Requirements
• Builder: You have delivered CRM or MarTech platforms that support lifecycle communications at scale. • Builder: • Lifecycle-aware: • Platform-minded: You think in terms of reusable capabilities, standards and workflows rather than one-off solutions. • Platform-minded: • Salesforce-savvy: Comfortable working with Salesforce Marketing Cloud concepts such as journeys, segmentation, data extensions and testing (hands-on experience welcome but not required). • Salesforce-savvy: • Operator: Experienced in improving operating models and ways of working, particularly for marketing or growth teams. • Operator: • Experimentation-friendly: Understand how A/B testing, personalisation and data-driven optimisation fit into lifecycle communications. • Experimentation-friendly: • Documenter: Able to write clear product requirements, process definitions, standards and enablement documentation. • Documenter: • Collaborative: Skilled at working across marketing, engineering, data and operational teams. • Collaborative: • Pragmatic: Focused on incremental improvements that deliver real efficiency and usability gains. • Pragmatic: • Domain knowledge • Domain knowledge • Experience with CRM and marketing automation platforms, ideally Salesforce Marketing Cloud. • Understanding of lifecycle communications, segmentation, personalisation and experimentation. • Familiarity with subscription or B2C digital products and the role of CRM in retention and engagement. • Awareness of data privacy, consent and governance considerations in lifecycle communications. • Enthusiasm for The Economist’s mission and the role that thoughtful, well-executed communications play in supporting it. • Working Arrangements • The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required. • AI usage for your application • We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.
Responsibilities
• Own the product vision and roadmap for the Group’s CRM and MarTech platform, with Salesforce Marketing Cloud as the core system. • Improve existing ways of working by identifying friction, manual effort and bottlenecks in CRM and lifecycle communication processes. • Define platform capabilities, templates and standards that enable marketers to self-serve confidently while maintaining consistency and quality. • Partner with marketing teams to understand how lifecycle communications are planned, built, tested and measured, and translate these needs into product improvements. • Support experimentation and optimisation by enabling scalable segmentation, A/B testing and performance measurement within CRM workflows. • Work closely with engineering and data teams on integrations, data models, automation and system reliability. • Work closely with data and engineering teams on the integration and orchestration of the customer data platform and audience segmentation capabilities. • Establish clear operating models and governance for how CRM and Martech capabilities are used and evolved across teams and markets. • Ensure strong documentation, guidance and enablement materials are in place to support adoption and ongoing use. • Define and track KPIs related to platform usage, efficiency, adoption, experimentation velocity and marketer satisfaction. • Communicate platform strategy, priorities and changes clearly to stakeholders across marketing, product, data and leadership.
Benefits
• Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program. • We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home. • You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.
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