Headway - Director, Provider Marketing
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Responsibilities
• Uplevel Our Provider Narrative: Reimagine how we communicate our product value to accelerate adoption of Headway’s full feature stack and maximize the potential of the Provider <> Headway relationship. • Uplevel Our Provider Narrative: • Support Growth & Sales objectives: A critical cross-functional partner to Growth and Sales teams, you will deeply understand their objectives, and then structure and prioritize initiatives around equipping them to win: from owning the sales narrative and developing enablement tools to leveraging AI to rapidly accelerate channel acquisition messaging tests in the market. • Support Growth & Sales objectives • Own the Provider Go-to-Market experience: Lead the end-to-end provider marketing strategy and coordinated GTM efforts across the Provider org. Develop differentiated positioning and messaging that clearly communicates the value of Headway’s feature stack in an increasingly competitive mental health platform landscape, and then execute best-in-class GTM campaigns that connect with Providers in a more meaningful way. • Own the Provider Go-to-Market experience: • Strengthen the Provider Community: Evolve our community programs into a competitive moat that fosters connection and fuels loyalty, product adoption, and referrals. • Strengthen the Provider Community • Lead a High-Performing Marketing Team: Build and lead a team that blends creative storytelling with analytical rigor. Instill a test-and-learn culture through structured experimentation, A/B testing, and continuous optimization; establish repeatable playbooks and processes, leveraging AI to maximize efficiency and impact. • Lead a High-Performing Marketing Team: • You’d be a great fit if: • You’d be a great fit if • You have 10+ years of marketing experience, with at least 3 years in a leadership role owning go-to-market strategy end-to-end • You bring a proven track record of building and executing multi-channel marketing programs that drive acquisition, engagement, and retention - ideally in a marketplace, SaaS, or platform business • You have strong positioning and messaging chops - you can distill complex product value into clear, compelling narratives that resonate with a specific audience • Experience partnering closely with Sales and Growth teams, including owning sales enablement materials and channel messaging • You’re a data-driven marketer with hands-on experience running structured experiments, A/B tests, and using insights to optimize campaigns and build repeatable playbooks • Experience building or scaling community programs as a growth and retention lever • Demonstrated ability to hire, develop, and lead high-performing teams that balance creative excellence with analytical rigor • Familiarity with AI tools and a track record of leveraging them to accelerate marketing workflows and testing velocity
Benefits
• The expected base pay range for this position is $225,600 - $282,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for an equity grant, depending on the position and level. • We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential. • Benefits offered include: • Equity compensation • Medical, Dental, and Vision coverage • Work-from-Home Stipend • Therapy Reimbursement • 16-week parental leave for eligible employees • Carrot Fertility annual reimbursement and membership • 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st • Employee Assistance Program (EAP) • Training and professional development • We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview. • Headway participates in E-Verify. To learn more, click here. • A notice to Headway applicants: To protect yourself against phishing and recruitment fraud, please note that Headway only accepts applications through our official careers page at https://headway.co/careers. Headway will never refer you to external websites, ask for payment or personal information, or conduct interviews via messaging apps. All official communication will come from a @findheadway.com email address. If you are contacted by someone claiming to be from Headway via an unofficial channel, please do not share any information and report it as spam.
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