DEPT® - Account Lead, Retail Paid Search
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Requirements
• Minimum of 5 years of experience in paid search advertising, with a focus on retail media networks. • Minimum of 3 years of experience in client facing roles. • Proven track record of managing successful paid search campaigns for enterprise-level accounts and comfortable with topics such as budgeting, bidding, and testing methodology • Proven prior work experience presenting findings and making recommendations for account optimizations to internal or external clients • Proficiency in paid search tools and technologies, including Google Ads, Bing Ads, and analytics platforms. • Proven track record managing full-funnel paid media campaigns, including awareness, consideration, and conversion-stage tactics. • Strong analytical skills with the ability to interpret data and provide actionable insights. • Experience leading and managing a team, with a focus on mentorship and professional development. • Excellent communication and interpersonal skills, with the ability to build strong relationships with clients and internal teams. • Ability to foster a collaborative and high-performing team environment. • Ability to develop and implement strategic paid search plans that align with client objectives and drive business growth. • Strong problem-solving skills and the ability to adapt to changing market conditions and client needs. • While DEPT® is a remote-first company, this role requires candidates to be located in either the Mountain or Pacific time zones. • Additional things that will impress us: • You are an energetic and creative marketing enthusiast; eager to roll up your sleeves and be hands on, learn, and grow in the marketing space. • You are entrepreneurial spirited and a self-starter; able to work both independently and in a team environment
Responsibilities
• Maintaining an advanced understanding of primary paid media channels and how they fit within the funnel – to include Google Ads, Microsoft Ads, etc. • Driving account strategy geared towards achieving or exceeding client efficiency and growth goals. • Developing and executing the appropriate account management monitoring and optimization techniques to drive performance toward client targets and budgets. • Quantifying and prioritizing initiatives that will have the greatest impact on account performance. • Driving the creation of client roadmaps, testing plans, reports/dashboards, and QBRs/FBRs to meet client needs. • Managing the performance of designated client portfolio to client performance goals and practicing good stewardship of client budgets. • Writing, reviewing and ensuring that agendas meet client needs for status calls and adhere to all important and upcoming management updates. • Effectively leading client calls, speaking to completed projects, performance, and planned initiatives/long-term optimization strategy. • Ensuring all account management efforts go through a QA process and are executed/delivered error-free. • Owning the relationship between DEPT® and dedicated platform reps (i.e. Google). Working with reps to identify and vet new opportunities while maintaining platform best practices, etc. • Owning the paid media strategic roadmap on all accounts and supporting the Account Lead to help in coordinating initiatives with growth teams for the holistic client roadmap. • Manage at least one direct report, working closely to develop this team member's skills while efficiently helping to move the accounts forward.
Benefits
• We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. • We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. • At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. • Healthcare, Dental, and Vision coverage • 401K plan, plus matching • Paid Company Holidays • WE SUPPORT YOU BEING YOU:
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