ruby-labs - Email Growth Manager
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT
Requirements
• Experience: Minimum 3–5 years of experience in email marketing, growth marketing, or CRO, with a demonstrable track record of improving conversion metrics through experimentation. • Solid experience with Customer.io http://Customer.io or equivalent email automation platforms (Klaviyo, Mailchimp, Brevo). • Proficiency in Mixpanel or similar analytics tools for experiment tracking and conversion analysis. • Strong understanding of A/B testing methodology, statistical significance, and experiment design. • Growth Orientation: Growth mindset with an obsessive focus on conversion metrics. You think in funnels, lift percentages, and test-learn-iterate cycles. • Data-Driven Thinking: Highly analytical. You are comfortable pulling data, building reports, and making evidence-based decisions. You know the difference between a meaningful result and noise. • Creative Hypothesis Generation: A natural ideator who generates a high volume of creative, testable hypotheses and knows how to prioritise them by potential impact. • AI Proficiency: Strong command of AI tools is a must. We expect this person to integrate AI into their daily workflow. From copy generation and experiment ideation to competitive research and data analysis. We leverage AI to maximize output and efficiency. • Communication: Excellent written and verbal communication skills in English. Ability to write clear, compelling email copy for test variants is a strong advantage. • Experience with Digital Products: Experience working with subscription-based or direct-to-consumer digital products is required. • Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.
Responsibilities
• Conversion Growth Strategy: Develop and maintain a structured experimentation roadmap, continuously generating and prioritising hypotheses to improve email conversion rates and grow email marketing as a sign-up channel across all Ruby Labs brands. • A/B Testing & Experimentation: Ideate, design, and launch A/B and multivariate tests on subject lines, preview text, email copy, CTAs, send times, sequences, and full funnel flows, with a relentless focus on improving conversion metrics. • Results Analysis & Rollout: Analyse test results with statistical rigour, extract clear insights, document learnings, and roll out winning experiments across all brands at scale. • Competitive Intelligence: Continuously monitor competitors' email strategies. Including their flows, offers, messaging, frequency, and design, to identify trends, gaps, and opportunities for Ruby Labs to capitalize on. • Email Sequence Ideation: Conceptualise and propose new email sequences, lifecycle flows, and campaign structures focused on driving sign-ups and conversions, collaborating with the email team on implementation. • Performance Ownership: Track, report on, and own key growth KPIs including conversion rate, sign-up share from email, revenue per email, and lift from experiments. • Cross-functional Collaboration: Work closely with the Email Lead, Email Marketing Specialists, Marketing Director, and Data Analysts to align on growth priorities and ensure experiments are properly instrumented and measurable. • Tool Utilisation: Identify and leverage opportunities within our email tooling (Customer.io http://Customer.io, Mixpanel) to unlock new testing and segmentation capabilities that support growth goals.
Benefits
• Discover the perks of being part of our vibrant team! We offer: • Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. • Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. • Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge. • Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them. • Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1tzxGX4Uu7Ts_HCLFXESKLnKaaBfVCPf1f9AYZPrkjJM/preview?tab=t.0 https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0 • Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!
No credit card. Takes 10 seconds.