The Economist Group - Senior Manager, Brand Marketing & Integrated Planning
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Requirements
• Proven experience in brand marketing, integrated marketing or account management; experience in media or premium global brands a significant plus. • Exceptional project management and organisational skills; a track record of managing complex, multi-channel campaigns from planning through delivery. • Strong ability to write clear, compelling creative briefs that translate strategic intent into actionable direction. • Comfort managing, tracking and reconciling campaign budgets with a high level of accountability for financial efficiency. • Strong emotional intelligence and professional judgment: a demonstrated ability to read rooms, influence without authority and navigate cross-functional environments with confidence. • Working Arrangements • The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required. • AI usage for your application • We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.
Responsibilities
• 1. Integrated Planning & Campaign Operations • Develop and manage the annual and quarterly brand marketing calendars, ensuring all global brand efforts are sequenced correctly and aligned with the wider business rhythm. • Build and maintain detailed workback schedules across all campaign workstreams, managing milestones, dependencies and creative review cycles from brief to final delivery. • Maintain clear visibility of what is in flight, what is coming next and what needs input; escalate risks and dependencies before issues arise. • Run regular status meetings and working sessions across cross-functional teams and agencies to ensure clarity of actions, owners and timelines. • 2. Creative & Partnership Orchestration • Draft thoughtful creative briefs aligned with business/departmental priorities, translating strategic intent and audience insights into clear, compelling direction. • Serve as the day-to-day lead for creative agencies and our in-house creative studio, ensuring they are set up with the right inputs, context and expectations from the outset. • Manage creative review rounds and approvals, applying sound creative judgment to assess whether work meets the strategic brief before escalating for sign-off; ensure feedback is consolidated, clear and actionable. • Manage the final production readiness pipeline, ensuring creative assets are cleanly finalised and transferred to relevant media teams and trafficking partners on schedule. • Lead brand partnership workstreams from scoping and messaging through creative concept, asset production, partner approvals and trafficking. • 3. Stakeholder Management • Serve as the primary connector across departments (including but not limited to Creative, Media, Research, Editorial and Legal), navigating complex relationships with high emotional intelligence and sound judgment. • Proactively communicate project status, risks and dependencies to leadership, distilling campaign updates and materials into decision-ready summaries. • Hold internal stakeholders, partners and agencies to timelines through diplomacy, clarity and persistent follow-through. • 4. Budget Stewardship & Performance • Own day-to-day budget tracking, reconciliation and reporting across all brand workstreams, ensuring budget is spent responsibly and efficiently. • Ensure every campaign is designed for measurability, with KPIs defined at brief stage and performance tracked through delivery • Required Skills & Experience
Benefits
• Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program. • We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home. • You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.
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