teya - Head of Creative Marketing

• Creative strategy & brand platform • Define and continuously evolve Teya's brand platform (positioning, narrative, visual and verbal identity) so it works across our SMB audience and the full multi-product suite. • Translate business and product strategy into sharp creative briefs and campaign territories teams execute against repeatedly, not as one-offs. • Partner with Product Marketing, Pricing, Channels and regional teams so creative is tightly aligned to commercial priorities — acquisition, activation, cross-sell, retention, win-back, channel build. • The Creative OS — paid performance creative engine • Own and operate the creative OS: matrix-driven brief design (Funnel × Format × Messaging Angle), brief-to-kill workflow, daily/weekly/monthly cadence, hook-rate kill discipline. • Direct the AI creative system — brief it, curate its output, kill what doesn't work. Volume measured in hundreds of ads per month across multiple formats and sourcing channels. • Run the learning loop: every ad logged with hypothesis and result; patterns surfaced weekly, cross-market test nominations monthly. Month 12 is smarter than Month 1 because of this loop. • The hyperlocal engine • Our main engine for scaling is hyperlocal campaigns — seasonal flights across hospitality-dense cities in our European footprint, each one a coordinated paid + content + activation play. Your team produces the hyperlocal creative for it: city-specific assets, real local merchant stories, market-adapted hooks. This is one of our biggest creative commitments and you own its delivery. • Build in-house production capability so hyperlocal creative isn't bottlenecked by external agencies — agencies retained for hero brand work only. • Ensure cross-market adaptation isn't machine-translation: respect cultural nuance, local proof points, claim norms. • Team, operations & governance • Build a high-performing, multi-disciplinary creative and content team that blends a small in-house core with agents and external partners. • Own the creative governance model: briefing template, compliance pre-screen, claims database discipline, brand consistency × local nuance. • Manage agency, creator and UGC partner relationships against sharp briefs and clear performance bars. • How you work — AI-first • At Teya, we operate as an AI-first growth organisation: humans set strategy, judgement and merchant relationships; AI agents handle volume, signal, drafts and orchestration. We're not hiring people who use AI to do the same things faster — we're hiring people who restructure how the work gets done. • What this means for your application • Bring your stack. We expect candidates to come with their own AI agent setup — the workflows, prompts, custom GPTs, Claude projects, MCP integrations or n8n flows you've built to multiply your own output. Show us how you've replaced manual toil with leverage. • Build, don't just use. We hire people who can spec an agent, brief it, test it and ship it — not people who wait for someone else to build the tool. You don't have to be technical, but you have to be agentic. • AI portfolio in the interview. Be ready to walk us through 2–3 specific examples where AI multiplied your work — what you built, what it replaced, what you learned, and how you'd port that into Teya's stack. • You'll likely have • 8–12+ years in creative, brand or marketing roles with a track record of leading work that drives commercial outcomes in fintech, SaaS, e-commerce or adjacent B2B/B2C2B. • Owned the creative and brand platform for a scaling company before — not just executed someone else's playbook. You can talk through how your work moved the numbers. • Deep craft in creative and storytelling — you know what great looks like in copy, design and motion, and have a portfolio of strong ideas across digital channels and formats. • Comfortable operating at the intersection of brand and performance — collaborating closely with paid performance on briefs, testing and creative optimisation, not treating them as separate worlds. • Multi-European-market experience — you understand how to adapt creative and messaging for different cultures, regulations and channel realities without fragmenting the brand. • Strong leader and collaborator — clear, actionable feedback, high bar held pragmatically, trust with senior stakeholders across Product, Marketing, Commercial and Operations. • Data-literate and experiment-minded — comfortable reviewing creative performance data and running structured experiments. • Agentic by default — you already use AI agents to multiply your own output and can point to specific systems you've built. • Based in or willing to relocate to Central London — 4 days/week in our HQ.