lorikeet - Creative Marketing Manager
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Requirements
• 4–7 years in brand marketing, creative production, or content marketing • Highly proficient with AI tools — you should already be using Claude, Midjourney, Runway, or similar to produce content • Understands both brand and performance creative: can build a brand campaign and produce effective ad creative for conversions • Experience managing agencies and contractors: you've sourced and directed external partners for social, video, and design • Strong design sensibility: great if you're a designer, but at minimum you know good from great and can direct creative work effectively • Growth mindset: comfortable with experimentation, measurement, and iteration • Understands content engineering: how to structure content for scale, repurposing, and distribution • Willingness to wear many hats: strategy, production, and vendor management all sit with you • Portfolio that shows range across brand work, performance creative, and content production
Responsibilities
• Brand + performance creative • Own both ends of the creative spectrum: brand campaigns that establish Lorikeet as a category leader, and performance creative optimised for clicks, conversions, and pipeline • Produce creative for paid marketing: 15-second videos, static images, and carousel ads for LinkedIn, YouTube, Google, and Reddit • Build and maintain the brand book while ensuring it translates into high-performing ad creative • Run A/B tests on creative, analyse results, and iterate based on performance data • Content production & engineering • Produce content across formats: founder talking head videos, product demos, customer testimonials, podcast episodes, case studies, and one-pagers • Build scalable content systems: structure, tag, repurpose, and distribute content efficiently • Use AI tools (Claude, Midjourney, Runway, Descript, and others) to accelerate production without sacrificing quality • Own the creative asset library and ensure sales, paid media, and socials always have what they need • Agency & contractor management • Manage agency and contractor relationships for social media, video production, motion design, and copywriting • Own social media strategy and execution through external partners, ensuring consistent presence and engagement • Coordinate across multiple external partners while maintaining brand consistency and quality standards • Know when to build in-house vs. outsource, and manage the mix effectively • Growth mindset & experimentation • Approach creative with a growth mindset: hypothesise, test, measure, iterate • Track creative performance metrics (CTR, conversion rates, engagement) and use data to inform decisions • Run creative experiments alongside paid media: new formats, hooks, and messaging angles • Contribute to marketing's overall experimentation velocity
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