calstart - Director of Corporate Marketing

• In this role, you will own CALSTART's external brand marketing narrative, ensuring consistent, differentiated messaging across all channels, while leading development of value propositions, audience personas, and positioning that resonate with executives, fleets, policymakers, vendors, and partners. You will direct and coordinate integrated marketing programs spanning content strategy, demand generation, digital, events, PR, and brand management, and collaborate with senior leadership to translate complex technical concepts into clear, executive-ready communications. • Success in this role requires the ability to manage and influence external agencies and internal cross-functional teams while operating effectively with limited staff, all while ensuring consistency with CALSTART's mission, impact metrics, and policy and advocacy initiatives. • Bachelor's degree required; MBA or master's degree in marketing, communications, or a related field a plus. • 12 to 15+ years in marketing leadership roles with strong emphasis on messaging, product/solutions marketing, and storytelling. Experience in B2B, B2B2C, or mission-driven organizations is a plus. • Working knowledge of the electric vehicle space is required. Familiarity with the fleet industry is a plus. • Exceptional written and verbal communication; ability to translate complex concepts into clear, executive-ready language • Proven ability to develop and manage brand messaging, value propositions, and multiple audience personas • Strong project management and process orientation • We're a tight-knit team of world-class innovators, business minds, and change agents who believe passionately in our mission and put our team ahead of self. We are committed to the continued development and growth of our employees and invest in your success! • We care about your personal well being as much as your professional success and offer generous benefits to full time employees including: 100% company paid comprehensive health benefits for Medical, Dental, Vision, Short Term Disability, Long Term Disability and Life Insurance, Retirement plan with generous company contributions, FSA for Health and Dependent Care, 3 weeks of vacation time in the first year of employment, 11 paid company holidays, paid sick time, paid family leave, and more! • Our inclusive environment focuses on making decisions based on merit without regard to race, color, hair texture, gender, religion, age, nationality, social or ethnic origin, sexual orientation, gender identity, gender expression, LGBTQIA+ status, marital status, pregnancy, disability, genetics, veteran status, or any other characteristic protected by law.