IPG Mediabrands - Media Strategy Director (Global & UK) - Hello Fresh & Get Your Guide
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Requirements
• Experienced in integrated strategy and planning roles in media, creative, innovation or communications discipline (digital, content, invention, social, activation) • Excellent understanding of the strategic process that is channel agnostic and how to apply to a client challenge or brief to deliver optimal solutions • Excellent understanding of media implementation planning and investment systems, processes and goals and how these connect to the communications platform and strategic process • Ability to think differently: creative & adaptive, entrepreneurial, independently minded; deeply immersed in cultural understanding and driven by a desire to know more the world / to better understand people’s motivations & behaviors in the shifting landscape • Passionate about effective communication, curiosity for human behaviour and champion for creativity that is channelled into quality output for clients • Broad and up-to-date knowledge of media and consumer trends and how to apply to client business • Excellent communicator who can defend their opinion with key stakeholders, both internally and externally • Confident, articulate and persuasive presenter with outstanding written and verbal skills that translate into clear message outtake • Active in the development of others, fostering an open culture of learning and development • A collaborative team player who champions the strategic process
Responsibilities
• Demonstrate understanding of the clients' key business and challenges • Contributes to client meetings in a valuable way, demonstrating the ability to challenge others’ opinions in the right forum/manner • Deliver innovative thinking that inspires leading edge solutions and award-winning breakthrough work – contributing the creation of best in class work as standard (both internally & externally) • Translates complex concepts into simple, powerful narratives using complex data/information, presenting key strategic implications/recommendations to the team/client • Provides the client team with knowledge and expertise to speak confidently about the strategic direction where required • Delivers upon measurable client and strategy business KPIs • Identify, develop & oversee the delivery of unique and innovative strategies to deliver the client’s desired objectives • Demonstrates how Strategy can contribute to client retention, delivering thought leadership as well as communications solutions • Demonstrate a good understanding of consumers & their behaviors • Clearly demonstrate how the strategy delivers on the business need and focus on results and measurement • Leads the Velocity Planning (process and tools) for the team and client base, championing usage across the agency • Bring fresh thinking & inspiration into the Strategic Process to help the team’s springboard to better Strategic thinking • Adoption, promotion & facilitation of the Cultural Analytical Process/Tools to help teams find new insights that unlock growth • Deliver executable, relevant, on brand platforms with the potential for fame/award entry • Writes cohesive communications architectures that deliver on the platform and give guidance for how the brand will play in culture • Train, guide & assist the Strategists in development and packaging of ideas • Works in constant partnership and positively collaborate with internal (CAM, Communications Design, Partnerships and SBUs) and external (media partners and other agency partners) partners to facilitate the delivery of best in class work • Use qualitative and quantitative communications channel & cultural tool research to develop applicable insights into the consumer connection with the brand • Partner with Analytics to develop new tools, inputting into the development of new & cutting edge proprietary planning, research and reporting models for Initiative • Lead ideation team sessions in conjunction with the Communications Design team and relevant SBUs to generate creative & compelling communications ideas • Actively collect, collate and foster best-in-class case studies of award-winning and award-worthy work from around the network. • Contributes to agency culture and conversation through active participation in meetings and media partner presentations • Participates in industry competitions / learning and development opportunities appropriate to your level to enable you to network and challenge yourself to use your skills with new teams and in a new environment • Contribute to Agency & Client revenue opportunities through Strategic output • Works proactively with all partners (media, agency partners, academic institutions, creative consultancies), keeping up to date on their offer and using that information to help the Strategy Team unlock new growth opportunities for the client and/or the agency • Actively contributes to business pitches (for new and/or existing clients) through the support and development of strategic work
Benefits
• We guarantee that your career with us will be varied and exciting. Every day in this fast-paced environment presents a different challenge and if you work smart and are the best at what you do, your time here will produce endless possibilities for your future. • You will get our support in developing your skills at every step of your career journey with us. Your manager will help you create a tailored career path and through our in-house experts, and online performance management and learning and development tool, you will have access to a wide range of internal and external courses. In addition to this there are always plenty of internal sessions on the latest developments in the industry, e-learning courses, bite-size learning sessions and on the job training and development. • We aim to provide all of our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency both in the UK and globally. • When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So we also offer a range of benefits: • Flexible annual leave. In addition, the office usually closes between Christmas & New Year • Group Income Protection (after 2 years’ service) • Private Medical Insurance or Health Cash Plan (dependent on level) • Group Personal Pension Plan with matched contributions from 3-6% • Core Hours (Mon-Thurs, flexible start/finish times) • Early finish Fridays • Generous Maternity & Paternity Pay • Wellbeing programme, including subsidised monthly massages • Paid time off for Volunteering • Independent mortgage advice • Financial education • Employee Assistance Programme • Interest free season ticket loan • Subsidised Café • Regular Bar Night • Retail discounts • Flexible benefits including Dental, Travel insurance, Ride2Work, GymFlex and many more! • Employee Transparency • At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are equal-opportunity employers committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law. • Please reach out to our Talent Inclusion Specialist Jess at [email protected] if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
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