HeliosX - Paid Social Executive
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Requirements
• 1 year experience in a hands-on paid social role working on performance focused campaigns (in house or at an agency). • Familiarity with third-party analytics tools such as Google Analytics, Metabase, or Amplitude would be a bonus. • Solid understanding of Meta ads manager, with the ability to accurately activate new creatives and account optimisations. • Strong data fluency in MS Excel/Google Sheets; including pivot tables, charts, formulas and VLOOKUPs. • Ability to manipulate, visualise, and extract meaningful insights from data to tell a clear, compelling story. • Good knowledge of paid social best practices and tracking fundamentals (i.e. pixels, UTM parameters, and attribution) • Confident and clear communicator, comfortable contributing to team discussions both in writing and verbally. • Natural curiosity and proactive; you seek out solutions, rather than waiting to be directed. • Strong attention to detail, particularly when building campaigns or working with data. • Highly organised, with the ability to manage multiple tasks and deadlines simultaneously. • Collaborative team player who works well cross-functionally. • Life at HeliosX • Life at HeliosX • At HeliosX, we’re on a mission to improve healthcare for everyone. Our team includes engineers, scientists, clinicians, pharmacists, marketers, and customer care specialists, all working together to build category-leading healthcare brands.
Responsibilities
• Support the activation of paid social campaigns across paid social platforms such as Meta, TikTok & Reddit. • Accurately implement new creative builds, ensuring that activity launches on time and to requirements, maintaining a high standard of quality assurance. • Deploy experiments and A/B tests under the guidance and supervision of managers. • Contribute to campaign optimisation, using platform and third-party data sources to identify what is working, what needs improving, and where performance can be pushed further. • Support ongoing monitoring of campaign delivery, keeping a close eye on budget pacing and KPI tracking across all active campaigns. • Maintain strong account hygiene; ensuring naming conventions are accurate, advert disapproval / delivery errors are addressed promptly, and that URLS and tracking are functioning as expected. • Proactively identify trends in campaign performance, feeding insights into team discussions and strategic decisions. • Support the production of weekly/monthly acquisition performance reporting, utilising a variety of tools such as MS Excel, Metabase & Amplitude. • Prepare and deliver weekly creative insight reporting to help inform advert concept development and iteration. • Track and record experiment results, summarising findings and suggesting outcomes. • Execute competitor and industry research. • Proactively update internal and external teams on status of priorities, performance, and roadmap projects. • Collaborate closely with paid influencer & growth creative teams, to help maintain the momentum of our high-velocity creative testing cycle. • Help ensure the creative production cycle is moving at pace; updating trackers, and supporting the planning and scheduling of upcoming creative tests.
Benefits
• Generous equity allocations with significant upside potential • 25 Days Holiday (+ all the usual Bank Holidays) • Private health insurance, along with extra dental and eye care cover • Enhanced parental leave • Cycle-to-work Scheme • Electric Car Scheme • Free Dermatica and MedExpress products every month, as well as family discounts • Access to a Headspace subscription, discounted gym memberships, and a learning and development budget (alongside Audible subscription)
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