tradeify - Senior Marketing Data & Analytics Lead
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Requirements
• 4+ years in marketing ops, marketing analytics, growth analytics, or a similar role where you owned marketing ops (not just created reports) • Strong SQL skills and comfort working directly in a warehouse environment (BigQuery strongly preferred) • Hands-on experience with GA4, Google Tag Manager, Tableau or Power BI, (Hyros or similar analytics platform is a bonus) • Hands-on implementation experience for: • Google Ads conversion tracking and enhanced conversions (as applicable) • Meta Pixel + Meta Conversions API (or equivalent server-side approach) and event deduplication • Audience creation and management in Google and Meta • Strong dashboarding experience in Tableau (preferred) or Power BI: • You have built dashboards yourself, not only requested them from technical teams • Experience stitching marketing data to revenue data: • Payment gateway / processor data integration experience (example: Stripe or similar) • Strong measurement rigor: • Attribution basics, channel-level ROI, funnel analytics, cohort thinking, and the ability to explain trade-offs clearly • Operating style: • Self-starter who proactively hunts for gaps and issues • Reliable communicator who will not disappear into async work • Comfortable with ambiguity, shifting priorities, and startup pace • Intercom data extraction and analysis (or similar customer messaging/support platforms) • Experience integrating additional sources (affiliate platforms, CRM/CDP tools, basic ETL connectors, platform APIs) • dbt, lightweight data modeling discipline, or Python for analysis and automation • Server-side GTM or broader server-side tracking approaches • Experimentation measurement (A/B testing, holdouts, incrementality thinking) • Experience in regulated categories (fintech, trading, gambling-adjacent policy environments) - nice to have only • Our Hiring Process • Recruiter Interview: If we like your initial application, expect to schedule an interview with a member of our recruitment team. This interview will focus on getting to know you a bit more and will explain the culture of the company. We want to know more about why you want to join our team, how you feel about our company, and how it fits into your overall career plan to make sure this is the right place for you. • Interview(s) with your future manager: This is to make sure that you are a fit for the role you are applying to and to explore your career history. In this interview, we’ll learn more about the hard and soft skills you possess to help determine if you’d be a good fit for us. • Final Interview(s) with Leadership: Depending on the role, you may be interviewed by our senior leaders to assess your strategic thinking and fit within the broader team."> • platform>revenue data in BigQuery, establishing the "Single Source of Truth" that guides millions in capital allocation. • If you exist at the intersection of Data Engineering (SQL, Pipelines, Warehousing) and Growth Marketing (Pixels, GTM, analytics platforms), this is your chance to build a best-in-class analytics engine from the ground up. • Operating style: • Our Hiring Process • Senior Marketing Data & Analytics Lead
Responsibilities
• Own marketing measurement end-to-end. • Define and maintain event taxonomy, UTMs, and conversion definitions including lead, purchase, upgrades, refunds/chargebacks where relevant. • Own tagging and tracking via Google Tag Manager. • Own analytics platforms such as GA4 (and its BigQuery data), Hyros Analytics, Intercom among others. • Implement and maintain Google Ads and Meta Ads conversion tracking including pixel, cAPI where applicable, deduplication, and diagnostics. • Build and maintain segments for activation, retargeting, and in-platform communications. • Work directly in a data warehouse (BigQuery or similar) to model and prepare marketing datasets. • Blend and reconcile data across GA4, Hyros Analytics, ad platforms, Intercom, platform analytics, payment gateways/processors for traffic/spend > conversions > revenue connection. • Establish a "single source of truth" for core marketing KPIs including CAC, LTV where available, payback, channel ROI, funnel conversion rates. • Analysis and provide insights on various attribution models from Top of Funnel to Bottom of Funnel marketing contributions. • Build and maintain Tableau and DataStudio dashboards for performance monitoring (daily/weekly/monthly). • Create clear reporting with decision-ready information covering paid, SEO, email, affiliate, social signals, lifecycle indicators, funnel health statuses. • Proactively surface anomalies, tracking breaks, and performance inflections before stakeholders inquire. • Implement automated checks for missing UTMs, conversion drops, source/medium drift, broken tags, spend mismatches. • Document systems, definitions, workflows to prevent dependency on tribal knowledge within the team. • Partner with internal stakeholders ensuring measurement choices align with compliance and privacy constraints (consent, retention policies). • Translate data into clear narratives and recommendations for what has changed, why it matters, next steps in performance improvement or strategy adjustment.
Benefits
• Autofill from resume • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • Current company • Current location • or drag and drop here • U.S. Sponsorship • If working in the U.S., will you now or in the future require visa sponsorship to maintain your eligibility to work? • Are you able to commit to maintaining consistent overlap with U.S. working hours? • Submit Application
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