Backblaze External Website - Demand Generation Specialist
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Requirements
• Proven Execution: A track record of executing data-driven, cross-channel campaigns that drive measurable results. • Proven Execution: • The Tech Stack: Analytical mindset with experience using Salesforce, HubSpot, or similar platforms to measure success. • The "Plus" Skills: Experience (or a hunger to learn) Clay, Outreach, ZoomInfo, or utilizing intent data is a major plus. • Communication Skills: Excellent written and verbal communication skills; you can craft compelling messaging and articulate strategy clearly across teams. • Project Management: Strong collaboration and project management skills with a proactive, detail-oriented approach. • Project Management:
Responsibilities
• Lead Campaign "Attacks": Collaborate in designing and executing integrated, multi-channel demand generation campaigns across digital, email, paid, and event channels. • Lead Campaign "Attacks": • Workshop Target Lists: Take a data-driven approach to building and refining target account lists, using insights and intent data to ensure every campaign is focused and effective. • Workshop Target Lists: • Execute ABM Strategies: Play a key part in developing and refining our Account-Based Marketing (ABM) programs, identifying high-value accounts and influencing buying committees to accelerate revenue. • Execute ABM Strategies: • Drive Cross-Functional Alignment: Partner with Sales Ops, Marketing Ops, and Sales Leaders to align campaign strategies with business goals and pipeline objectives. • Drive Cross-Functional Alignment: • AI-Powered Growth: Use AI as a force-multiplier to accelerate research, insights, and content iteration while preserving brand voice and accuracy. • AI-Powered Growth: • Storytelling & Brand Alignment: Collaborate with content, product marketing, and creative teams to ensure consistent storytelling and brand alignment across all touchpoints. • Storytelling & Brand Alignment: • Analyze & Optimize: Continuously test, learn, and optimize programs for scalability, connecting marketing activity directly to pipeline and revenue outcomes. • Analyze & Optimize: • The Right Fit: • The Right Fit: • Experience: 2–4 years of experience in demand generation, growth marketing, or a related field.
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