crypto - Crypto.com - Principal Product Manager - Discovery & Onboarding(Exchange)
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Requirements
• 6–8+ years in Product Management • Proven experience at a high-growth technology company — crypto exchange, fintech, neo-bank, or multi-asset broker preferred but not mandatory — where you have personally owned and solved the problems described in this role: conversion funnel optimisation, sign-up instrumentation, authentication modernisation, or onboarding reward design • Proven track record owning a sign-up, onboarding, or authentication funnel end-to-end — with measurable conversion improvements as evidence of impact • Analytics and instrumentation • Deep hands-on experience with product analytics platforms — Mixpanel, Amplitude, Segment, GA4, or equivalents • Able to write SQL to build funnel queries and cohort analyses independently • Practical experience with session-recording and heatmap tooling — knows how to design an event taxonomy from scratch, not just consume one • Experienced in designing and running statistically valid A/B experiments — including managing peeking bias, sample ratio mismatch, and novelty effects • Proficient with experimentation platforms — Optimizely, VWO, LaunchDarkly, Statsig, or equivalent • Technical fluency • Understands end-to-end event instrumentation: client-side event firing, server-side validation, and data pipeline to analytics warehouse — able to review an instrumentation spec with Engineering and identify gaps • Comfortable discussing OTP delivery architecture, FIDO2/WebAuthn/passkey implementation, session token design, and ATO prevention systems with Engineering teams • Understands how regional compliance requirements (SCA, GDPR, ePrivacy) affect tracking consent flows and authentication architecture • Can identify a conversion-degrading UX problem from a session recording and produce a testable hypothesis within hours • Sharp on information hierarchy, trust signal placement, CTA design, and onboarding flow sequencing across web and mobile • AI-native workflow • Demonstrable use of agentic AI tools (Cursor, Claude Code, Gemini, LibreChat, or equivalent) with human-in-the-loop practices to measurably accelerate the discovery-to-delivery lifecycle — required, not a nice-to-have • Life @ Crypto.com • Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team. • Transformational and proactive working environment. Elevate employees to find thoughtful and innovative solutions. • Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth. • Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another. • One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet. • Are you ready to kickstart your future with us?
Responsibilities
• Growth — coordinating on landing page experience and UTM attribution upstream of sign-up • Design — page layout, onboarding UX, authentication UI, and content hierarchy • Engineering — analytics instrumentation, A/B test infrastructure, auth systems, and verification flows,development • Data / Analytics — funnel dashboards, experimentation analysis, and session behavioural data • Security / Risk — authentication architecture, ATO prevention, and fraud signal integration • Verification & Activation PM — shared instrumentation and alignment at the KYC initiation boundary; reward ladder handoff • Landing & Conversion Optimisation • Design and implement a comprehensive behavioural analytics framework across Exchange landing pages — covering scroll depth, content engagement, CTA performance, drop-off attribution, and device and geo segmentation • Define the event taxonomy in partnership with Engineering and Data, ensuring every meaningful pre-sign-up user action is instrumented, labelled, and queryable at scale • Build and own real-time funnel dashboards that give the full team visibility into the landing-to-sign-up conversion journey • Conduct continuous analysis using session-recording and heatmap tooling (FullStory, Hotjar, Microsoft Clarity, or equivalent) to surface engagement patterns and conversion opportunities • Translate behavioural insights into hypotheses and work with Design and Content to optimise page layout, messaging hierarchy, trust signals, and CTA placement • Run a structured, high-velocity A/B testing programme across landing pages — targeting a minimum of four experiments per month once infrastructure is established • Evaluate and improve how content on Exchange pages creates clear hooks and logical pathways that guide high-intent visitors toward account creation • Onboarding Funnel (Sign-up to KYC Initiation) • Own conversion performance and UX quality at every step of the post-sign-up journey: • Email submission — CTA clarity, form design, and value proposition at the moment of commitment • Email verification — delivery reliability, link click-through rate, re-send UX, and expiry handling • Phone submission — international dialling UX, number format validation, and regional trust signals • Phone verification (OTP) — delivery speed and reliability, SMS fallback, retry logic, and expiry management • KYC initiation — clear expectation-setting on documents required, estimated time, and next steps, so users arrive at the KYC stage informed and prepared rather than surprised • Define conversion targets at each step, track actuals on a weekly cadence, and drive improvements through UX iteration and controlled experimentation • Ensure step-level drop-off is fully attributed to specific friction points rather than absorbed into aggregate funnel metrics • Work with Legal and Compliance to accommodate regional onboarding variations without creating dead-end experiences for users in specific markets
Benefits
• Design and own the reward mechanics tied to the sign-up event — welcome bonuses, sign-up campaign incentives, and promotional offers that activate at account creation • Work with Marketing and Campaigns to define reward value, eligibility criteria, and communication timing at the sign-up stage, ensuring rewards are positioned as a conversion trigger rather than an afterthought • Instrument reward redemption tracking to measure the direct impact of sign-up incentives on registration conversion rate and downstream funnel progression • Build fraud-resistance into reward mechanics at the sign-up boundary — specifically multi-accounting, disposable email sign-ups, and synthetic identity abuse of promotional offers • Own the clean handoff to the Verification & Activation PM: sign-up reward is claimed at account creation; the KYC completion, first-deposit, and first-trade reward ladder is owned downstream • Own the sign-in experience across web, iOS, and Android — targeting time-to-login below 10 seconds for returning users • Lead the Exchange's path toward passwordless-first authentication: passkeys (FIDO2/WebAuthn) as the strategic direction, with Face ID and on-device biometrics as the primary implementation layer, and passcode or password as a fallback rather than the default • Drive adoption of passkey and biometric authentication as leading-indicator metrics for the modernisation of the authentication stack • Own session management, device identification, and session hijacking protection in partnership with Security and Risk • Design and maintain account recovery flows that balance user access needs with ATO prevention • Ensure compliance with regional authentication regulations — including Strong Customer Authentication (SCA) — without introducing friction that degrades the experience for legitimate users • Architect guardrails against modern authentication abuse vectors, including AI-generated identity attacks and automated credential abuse, as a PM-driven design constraint from the outset • AI-Native Ways of Working • Use agentic AI tools — Cursor, Claude Code, Gemini, LibreChat, Glean, or equivalent — with human-in-the-loop practices to reduce the time from insight to experiment to shipped improvement • Champion AI-native product development practices across your squad • Medical insurance package with extended coverage to dependents • Attractive annual leave entitlement including: birthday, work anniversary • Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up • Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope. • Work Perks: crypto.com visa card provided upon joining • Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.
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