restaurant365 - Digital Advertising Manager
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Requirements
• Lead the development, execution, and optimization of paid media campaigns across platforms including Google, Bing, LinkedIn, Meta (Facebook/Instagram), YouTube, and others. • Align channel strategies with broader demand generation goals to maximize pipeline and ROI. • Manage the end-to-end media calendar and ensure timely execution of campaigns. • Serve as the primary point of contact for Restaurant365’s paid media agency. • Own the paid media budget, including allocation, pacing, forecasting, and reconciliation. • Make real-time adjustments to maximize efficiency and deliver against CPL and Build Value+ targets. • Monitor KPIs and deliver reporting on campaign performance (e.g., impressions, clicks, CPL, Qualified Rate, pipeline contribution, ROI). • Work closely with Marketing Operations to ensure accurate tracking and attribution. • Test, learn, and iterate to continuously improve campaign results. • Partner with the Demand Generation team on account-based marketing initiatives by leading the media strategy, targeting, and execution for identified high-value accounts and segments. • Leverage tools like 6sense, LinkedIn Matched Audiences, and custom audiences for precision targeting. • Collaborate with Field Marketing, SEO, Content, Creative, and Sales to ensure campaign alignment and effective messaging. • Partner with the SEO and Content teams on landing page testing and conversion rate optimization. • Manage day-to-day operations within advertising platforms and coordinate with Marketing Ops to maintain UTM standards, tracking, and integrations. • Identify opportunities to evolve the digital marketing tech stack and workflows. • Other duties as assigned. • 5+ years of digital marketing experience, including hands-on paid media management in a B2B or SaaS environment. • Strong expertise in Google Ads, Bing, LinkedIn Ads, Meta, and YouTube. • Proven ability to manage large-scale media budgets with performance accountability. • Excellent analytical skills with experience in campaign reporting and ROI analysis. • Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Marketo). • Strong communication and collaboration skills. • Self-starter who thrives in a fast-paced, results-oriented environment. • Experience with ABM platforms (e.g., 6sense, Demandbase). • Experience working with external agencies or media vendors. • Familiarity with Domo or similar BI tools. • Experience in restaurant tech or a similar B2B vertical.
Responsibilities
• Develop and implement digital advertising strategies to increase brand awareness. • Manage the creation of online ad campaigns across various platforms including social media, search engines, and display networks. • Monitor performance metrics such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on advertising spend (ROAS), and overall ROI to optimize strategies for better results. • Collaborate with the marketing team to align digital campaigns with broader business goals and objectives. • Stay updated with industry trends and emerging technologies in digital advertising, such as programmatic buying or influencer partnerships. • Analyze competitors' online presence and strategies for insights into market positioning opportunities. • Oversee the budget allocation across different channels to ensure cost efficiency while maximizing campaign impacts. • Engage with potential advertisers, negotiate contract terms, and manage relationships with agencies or freelancers hired by Restaurant365 for specific projects. • Ensure compliance with legal standards in digital marketing practices such as data privacy regulations (e.g., GDPR). • Provide regular reports to senior management on campaign performance, budget utilization, and strategic insights derived from analytics.
Benefits
• This position has a salary range of $78,000 - $118,000. The above range represents the expected salary range for this position. The actual salary may vary based upon several factors, including, but not limited to, relevant skills/experience, time in the role, business line, and geographic location. Restaurant365 focuses on equitable pay for our team and aims for transparency with our pay practices. • Comprehensive medical benefits, 100% paid for employee. • 401k + matching. • Equity Option Grant. • Unlimited PTO + Company holidays. • Wellness initiatives.
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