Automattic Careers - Director / Senior Manager of Experiential Marketing
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Requirements
• Craft • Deep experience in enterprise B2B event marketing, with a track record of building programs that drive pipeline and revenue. • Expertise across a broad range of event formats, from large-scale sponsorships to highly targeted executive programs. • Ability to move seamlessly between strategic planning and hands-on execution. • AI fluency • Active use of AI tools and agents in your day-to-day work. • Experience briefing AI tools, critically evaluating outputs, and refining workflows. • A clear perspective on where AI adds leverage and where human judgment remains essential. • Data fluency • Strong analytical skills and comfort working directly with dashboards and pipeline reports. • Ability to make sound decisions with imperfect information. • Confidence translating performance data into actionable recommendations. • How you operate • Comfortable with ambiguity and shifting priorities. • Collaborative and low-ego, with a strong instinct to partner across functions. • Curious about the industries and customers we serve. • Focused on business outcomes, not activity for its own sake. • 7+ years of B2B event marketing experience, ideally in enterprise SaaS or technology. • Proven track record connecting event activity to pipeline–not just delivering logistics but driving measurable revenue outcomes. • Experience managing both the operational and marketing sides of events. • Strong grasp of demand generation principles: ABM, segmentation, lead scoring, and what makes a follow-up motion convert. • Excellent project management instincts: you build timelines early, anticipate dependencies, and flag issues before they become fires. • Skilled communicator who can align stakeholders and hold cross-functional partners accountable. • Experience with Salesforce (campaign setup, lead capture, attribution reporting) and marketing automation platforms. • Comfortable with regular travel for on-site event execution (up to 25% of your time). • Performance Indicators • This role contributes directly to the Experiential Marketing team’s core KPIs: • Pipeline generated: SAO attainment and sourced pipeline contribution from events. • Pipeline influenced: Deals accelerated or influenced through event activity, tracked in Salesforce. • Event delivery: 30+ in-person events annually, on time and on budget, with target vertical mix of roughly 50% enterprise (professional services, finance, manufacturing, healthcare) / 15% public sector / 35% media. • Thought leadership: ~10 thought-leadership events annually with measurable demand-gen outcomes.
Responsibilities
• Experience briefing AI tools, critically evaluating outputs, and refining workflows. • A clear perspective on where AI adds leverage and where human judgment remains essential. • Strong analytical skills and comfort working directly with dashboards and pipeline reports. • Ability to make sound decisions with imperfect information. • Confidence translating performance data into actionable recommendations. • How you operate • Comfortable with ambiguity and shifting priorities. • Collaborative and low-ego, with a strong instinct to partner across functions. • Curious about the industries and customers we serve. • Focused on business outcomes, not activity for its own sake.
Benefits
• Salary range: $90,000 - $150,000 USD. Please note that salary ranges are global, regardless of location, and we pay in local currency. • We are searching for high-caliber candidates with the skills and qualities to have a net positive for Automattic. Pay will reflect the potential contribution and the impact you can bring, which may, in some cases, go beyond the range stated. • This isn’t your typical work-from-home job—we are a fully-remote company with an open vacation policy. Read more about our compensation philosophy. To see a full list of benefits by country, consult our Benefits Page. And check out these links to learn more about How We Hire and What We Expect from Ourselves. • Now in our 20th year, we’re the people behind WordPress.com, WooCommerce, Beeper, Tumblr, Simplenote, Jetpack, Longreads, Day One, PocketCasts, and more. We believe in making the web a better place. • We’re a distributed company with more than 1500 Automatticians in nearly every corner of the globe, speaking over a hundred different languages. Enriched by this diversity, we’re united by a singular mission: to democratize publishing, commerce, and messaging so anyone with a story can tell it, anyone with a product can sell it, and everyone can manage their communications from a single source. In short, we help maintain a balance in society, creating and continually refining powerful tools people can use to compete fairly—regardless of income, gender, politics, language, or where they live in the world.
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