VML MAP - Experience & Optimisation Consultant

• As a person, you are an outgoing and collaborative team player with strong interpersonal skills and a self-starter mindset with critical thinking skills. You enjoy solving complex business challenges in a structured and analytical way, with a strong attention to detail. You are comfortable supporting the analysis and reporting both qualitative and quantitative customer data and translating it into clear insights and recommendations supported by a compelling storyline. • 4+ Experience in customer insight strategy or a related field, (client facing marketing agency or consultancy preferred) • Proven experience in delivering actionable insights that inform customer experience strategy and recommendations to improve key performance metrics (in marketing or customer experience preferred) • Strong background in qualitative and/or quantitative customer insight planning, analysis and reporting • Experience with experimentation supporting the design and analysis of A/B and multivariate tests to optimize performance and customer engagement is strongly desired • Familiarity with CRM marketing and loyalty programs preferred (candidates with strong relevant capabilities are encouraged to apply) • Familiarity with customer segmentation strategy and campaign audience planning preferred (candidates with strong relevant capabilities are encouraged to apply) • Strong storytelling skills, able to translate data into compelling, action-oriented narratives for senior stakeholders, using clear structure, engaging language and well-designed visuals. • Consulting mindset – comfortable with workshop planning & facilitation, roadmap development, and structured problem-solving • Strong analytical skills with the ability to synthesise multiple sources of data into strategic insight. • Confident problem solving skills, able to turn ambiguous or open-ended tasks into clear and structured questions. • Excellent written and verbal communication; able to present executive-ready insights • Proficiency with MS Office (Word, Excel, PowerPoint) and using data visualization tools • Passion for understanding human behaviour and consumer psychology • Education: • B.S. or B.A. required; in marketing, statistics, behavioural economics, psychology or related field and Advanced degree (M.A., M.S.,) (nice to have) • A leader in personalized customer experiences • VML MAP is a world-leading Centre of Excellence helping businesses humanize the relationship between brands and customers through hyper-personalized experiences, marketing automation, and customer data strategy. With the brain of a consultancy, the heart of an agency, and the power of technology and data, we partner with some of the world's most admired brands on their transformation journey to becoming truly customer-centric. • A global network • A global network • We are part of the global VML network—150+ offices across 60+ markets with 30,000+ employees representing 55+ nationalities. Our culture values connection, belonging, and the power of differences. We offer a hybrid work model that balances in-office collaboration with remote flexibility.