Sol de Janeiro - Associate Director, Global Public Relations.
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Requirements
• 8–10+ years of experience in PR and communications, with a strong focus on global campaigns • Proven ability to lead high-impact earned media strategies within beauty, lifestyle, or consumer brands • Strong experience managing agencies and cross-functional teams • Demonstrated success in securing top-tier media coverage and building meaningful industry relationships • Exceptional storytelling and communication skills, with a sharp editorial instinct • Strategic thinker with the ability to translate brand vision into impactful PR programs • Highly organized and able to manage multiple complex initiatives simultaneously • Data-driven mindset with experience using insights to inform strategy • Passion for beauty, culture, and storytelling, with a deep alignment to Sol de Janeiro’s brand ethos • $130,000—$140,000 USD
Responsibilities
• Sol de Janeiro is seeking an Associate Director, Global Public Relations. This role is a key bridge between strategy and tactics within the global communication function, responsible for shaping and driving the brand’s earned media strategy across markets. Reporting into the Director, Global & Americas PR, this role will help lead high-impact global campaigns, guide agency and regional execution, and play a critical role in defining how Sol de Janeiro shows up culturally. • What You’ll Be Working On • Global PR Strategy & Leadership • Partner with senior leadership to define and evolve Sol de Janeiro’s global earned media strategy, ensuring alignment with brand positioning, GTM priorities, and cultural moments • Lead the development of campaign frameworks that elevate the brand beyond product into cultural relevance and conversation • Serve as a key voice in cross-functional planning, ensuring PR is embedded early and meaningfully across launches and initiatives • Campaign & Launch Leadership • Own end-to-end execution of global PR campaigns, including major product launches, brand moments, and partnerships • Drive consistency and excellence across markets, ensuring global narratives are translated effectively at the regional level • Identify and secure high-impact storytelling opportunities that position Sol de Janeiro as a leader in beauty, fragrance, and culture • Media & Industry Relationships • Cultivate and maintain top-tier relationships across beauty, business, and culture media • Lead outreach for key moments, including exclusives, features, and executive visibility opportunities • Elevate the brand’s presence across emerging platforms including broadcast, podcasts, Substacks, and new media • Agency & Regional Management • Serve as a point of contact and manager of global and regional PR agencies, ensuring clear direction, accountability, and consistent execution • Align markets around shared priorities while allowing for localized storytelling where relevant • Drive performance through clear KPIs, reporting, and ongoing optimization • Eventing & Experiential Strategy • Oversee global press events, previews, and experiential activations, ensuring they deliver both brand impact and measurable earned results • Partner cross-functionally to create moments that resonate culturally and editorially • Team Leadership & Development • Manage and develop junior team members, fostering growth, accountability, and strong executional standards • Support team structure and resourcing, including onboarding and scaling as needed • Performance & Optimization • Track and analyze PR performance, including share of voice, coverage quality, and campaign impact • Translate insights into actionable recommendations that continuously elevate strategy • Industry & Cultural Insight • Stay ahead of trends across beauty, fashion, media, and culture • Leverage insights to keep Sol de Janeiro at the forefront of conversation and innovation
Benefits
• Competitive salary and bonus program for full-time team members • Flexible hybrid work environment with opportunities for collaboration and growth • Inclusive culture that values diverse perspectives and celebrates individuality • The chance to be part of a fast-growing, award-winning global beauty brand • The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.
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