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Jobs/Marketing Manager Role/runway-ml - B2B Marketing Director
runway-ml

runway-ml - B2B Marketing Director

Remote - United States$180k - $230k3w ago
RemoteDirectorNAMarketing ManagerDirector of Customer SuccessB2BTeam LeadershipReporting

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Requirements

• 5+ years of experience in B2B demand generation, field marketing, or enterprise marketing • Demonstrated experience generating measurable pipeline from campaigns and events • Strong understanding of B2B funnels, lead lifecycle, and sales alignment • Experience working closely with sales teams and revenue leadership • Familiarity with CRM and marketing automation tools • Highly organized with a bias toward action in a fast-moving environment • Runway strives to recruit and retain exceptional talent from diverse backgrounds while ensuring pay equity for our team. Our salary ranges are based on competitive market rates for our size, stage and industry, and salary is just one part of the overall compensation package we provide. • There are many factors that go into salary determinations, including relevant experience, skill level and qualifications assessed during the interview process, and maintaining internal equity with peers on the team. The range shared below is a general expectation for the function as posted, but we are also open to considering candidates who may be more or less experienced than outlined in the job description. In this case, we will communicate any updates in the expected salary range. • Lastly, the provided range is the expected salary for candidates in the U.S. Outside of those regions, there may be a change in the range, which again, will be communicated to candidates. • WORKING AT RUNWAY • Great things come from great teams. https://www.youtube.com/watch?v=kwmj4ato2kw&ab_channel=Runway We’d love to hear from you. • We’re committed to creating a space where our employees can bring their full selves to work and have equal opportunity to succeed. So regardless of race, gender identity or expression, sexual orientation, religion, origin, ability, age, veteran status, if joining this mission speaks to you, we encourage you to apply.

Responsibilities

• Enterprise Demand Generation: Develop and execute multi-channel campaigns that drive qualified enterprise leads and meetings. You’ll partner with sales to identify priority accounts and build targeted programs that convert interest into pipeline. You’ll build landing pages, nurture sequences, and conversion paths tailored to B2B buyers. • Experiential and Field Marketing: Plan and execute strategic conferences, hosted events, and executive experiences designed to generate meetings and accelerate deals. You’ll optimize our event strategy to maximize qualified lead capture and pipeline creation. You’ll track event ROI based on meetings booked, opportunities influenced, and revenue contribution. • Account-Based Marketing: Collaborate closely with sales leadership to align on ICP, target accounts, and messaging. You’ll support outbound sales motions with targeted campaigns and events that move accounts through the funnel. • Pipeline and Funnel Optimization: Analyze lead-to-opportunity conversion rates, identify drop-offs, and recommend improvements. Ensure proper campaign tracking and attribution across digital and field efforts. Maintain reporting on pipeline contribution and campaign effectiveness.

Benefits

• Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • or drag and drop here • Do you agree to allow Runway retain your data to contact you about job opportunities for up to 4 years? • Note: The consent period lasts for 4 years

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