Consensys - Director of Product Marketing
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Requirements
• 10+ years of experience in Product Marketing, Consumer Marketing, or related roles • Proven experience leading product marketing for consumer-facing financial or transactional products • Demonstrated ability to define strategy independently and execute hands-on when needed • Strong cross-functional credibility with Product, Growth, and Engineering teams • Experience operating in ambiguity and building GTM strategies before the category or playbook is fully defined • Strongly preferred • Experience at a fintech, neobank, or consumer platform with embedded financial features • Exposure to international or emerging markets • Experience repositioning a product into a broader platform or ecosystem • Background in customer insights, user research, or data-informed marketing strategy • Prior crypto or web3 experience(We value strong consumer finance judgment — crypto fluency can be learned.) • How You’ll Succeed Here • You’re someone who: • Is equally analytical and creative • Can make confident decisions with incomplete information • Understands that trust and clarity are foundational to consumer finance experiences • Brings executive presence without ego • Pushes teams forward while remaining deeply collaborative • Thrives in fast-moving, evolving environments
Responsibilities
• Define product marketing strategy for the phase for MetaMask • Shape the positioning, narrative, and go-to-market approach for new consumer finance experiences • Help evolve MetaMask’s perception from “wallet” to a broader consumer platform for managing digital value • Translate complex technical and financial concepts into clear, trusted, consumer-friendly stories • Drive adoption, engagement, and retention • Partner closely with Growth and Analytics teams to identify new audience segments and expansion opportunities • Design GTM strategies across the full product lifecycle, from early launches through scaled adoption • Focus on measurable outcomes such as user growth, engagement, retention, and monetization • Partner deeply with Product and Engineering • Work hand-in-hand with Product leaders to shape launch strategy, sequencing, and communication • Advocate for user needs, clarity, and trust throughout the product development process • Influence cross-functional decision-making without formal authority • Build foundations for scale • Establish product marketing frameworks, systems, and operating rhythms for a growing product area • Coach and develop a Product Marketing Manager and help define how the function scales over time • Balance hands-on execution with leadership as the team grows • Connect MetaMask to culture and global markets • Help ensure MetaMask resonates across diverse global audiences, including emerging and high-growth markets • Stay closely connected to broader fintech, crypto, and consumer technology trends to inform positioning and GTM strategy
Benefits
• Help shape the future of consumer finance at global scale • Work on products that redefine how people interact with and control digital value • Opportunity to grow into broader leadership as the function scales • For US-based candidates, the expected base salary range is $146,000–$215,000 USD, plus generous bonus (with company performance-based accelerators), equity, and benefits. Final compensation will be determined based on experience, location, and role scope. • The salary range for US-based candidates only will be determined throughout the interview process depending on experience and skills. • US pay range (not including bonus, equity or other benefits) • $146,000—$215,000 USD • In the rapidly evolving Web3 space, we believe that everyone is a builder. This expansive paradigm requires a range of backgrounds, talents, skills, and experiences to influence and shape the future. At Consensys, this diversity fuels our ability to shift control and redefine the realm of possibility. We are committed to ensuring that our technology empowers people and communities with economic and political agency through decentralized technologies. We welcome the range of perspectives and differences and celebrate them. We're excited to see how your unique skills as a builder can contribute to our vision, drive innovation, and help us shape a more inclusive Web3. • We have a comprehensive and competitive benefits package to make sure we’re looking after you and what matters most. • We believe in ownership and want everyone to have a stake in our future success, that’s why you’ll receive equity when you join us. • Recognized in the blockchain and Web3 ecosystem • Working at Consensys is a tremendous reference for your career. You’ll join a network of entrepreneurs and technologists that extends across the global crypto ecosystem. • Continuous learning & opportunities • We provide growth and development opportunities through the Consensys Advance Program, including full access to Coursera & comprehensive learning modules and programs. • Unlimited vacation/holidays • We value downtime to recharge and reset, ensuring everyone at ConsenSys has work/life balance. In addition, company-wide we participate in “zero productivity” days to take a break from work, shut down, and sit back and relax. • Flexible working arrangements • With our global workforce we have fine-tuned asynchronous working which means we have a lot of flexibility in the structure of when we work and how we work together. • You’ll be joining a team based all over the world. Providing the unique opportunity to work with people from across 6 continents.
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