Octopus Energy Group - Director of Marketing
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Requirements
• Experience as a Director of Marketing in a high-growth scale-up or challenger brand • Proven track record of driving measurable commercial growth, ideally in consumer-facing, subscription, marketplace, or fintech/energy-adjacent businesses. • Strong experience in brand strategy, including positioning and messaging. • Proven track record of building a differentiated brand story and enabling teams to translate that into compelling customer facing language Experience building or scaling marketing teams and functionsS • Strong understanding of digital, performance, lifecycle, and customer-led marketing, including paid acquisition, conversion rate optimisation, and retention. • Strategic thinker with the ability to execute at pace • Comfortable operating with ambiguity and evolving priorities • Highly commercial, data-literate, and outcome-focused • Excellent stakeholder management skills, including working closely with founders/CEOs • Mindset & Values • Customer-obsessed and insight-led • Low-ego, collaborative, and hands-onExcited by the energy transition and the role EVs play in it • Willing to challenge the status quo and be challenged in return
Responsibilities
• Develop and execute marketing strategies to promote Octopus Electric Vehicles' products in the London area. • Lead a team of marketers focused on brand awareness for electric vehicles within our company. • Collaborate with other departments, such as sales and product development, to ensure cohesive messaging across all touchpoints. • Analyze market trends and competitor strategies to inform the direction of Octopus Electric Vehicles' marketing efforts in London (Growth). • Oversee digital campaigns including social media management, content creation, SEO optimization for our website, and email marketing initiatives. • Monitor key performance indicators such as web traffic, conversion rates, lead generation metrics to assess the effectiveness of marketing strategies and tactics employed by Octopus Electric Vehicles' team in London (Growth). • Prepare monthly reports on campaign results for senior management review. • Attend industry events and conferences as a representative of Octopus Energy Group, building relationships with potential clients, partners, and influencers within the electric vehicle marketplace. • Engage actively in networking activities to identify new business opportunities or collaborations that align with our company's growth objectives for London (Growth). • Represent Octopus Electric Vehicles at trade shows and exhibitions as a spokesp0ne, showcasing the latest products and services. • Manage crisis communications when necessary to protect brand reputation in case of negative incidents or public relations challenges related to our company's electric vehicle offerings within London (Growth).
Benefits
• A rare opportunity to shape the marketing function and brand at a pivotal stage of growth • Direct impact on accelerating the transition to electric vehicles • The backing, ambition, and culture of the Octopus Energy Group • Competitive salary, bonus, and benefits package • Why you'll love it here • Octopus Electric Vehicles, part of the Octopus Energy Group, won the Sunday Times best company to work for in 2024. We were named 6th out of the top 100 start-ups to work for by Tempo in 2025 and on Glassdoor we were voted 50 best places to work in 2022. Our Group CEO, Greg has recorded a podcast about our culture and how we empower our people • Octopus Energy Group is a unique culture. An organisation where people learn, decide, and build quicker. Where people work with autonomy, alongside a wide range of amazing co-owners, on projects that break new ground. We want your hard work to be rewarded with perks you actually care about! Visit our perks hub - Octopus Employee Benefits • Just to let you know, we are dog friendly company so you may see our 4 legged friends in the offices - feel free to bring yours! Rest assured though, we've taken lots of precautions for those who have allergies!
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