terrahq - Paid Media Manager
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Requirements
• You have deep experience managing and optimizing paid media campaigns across Google, LinkedIn, Meta, and Microsoft Ads. • You have agency experience working with B2B clients and understand the nuances of longer sales cycles and lead quality. • You’re confident owning paid media strategy end-to-end across multiple client accounts. • You’re skilled in audience targeting, bid strategy, budget allocation, and A/B testing. • You’re highly analytical and comfortable using performance data (CTR, CVR, CPA) to guide decisions and improve outcomes. • You’re able to manage several clients at once and navigate shifting priorities with strong organization. • You’re a clear communicator who can translate performance into insights and recommendations that clients understand and trust. • You’re experienced in building reporting decks, ideally in Figma, and can clearly showcase impact and value. • You take ownership of your work, operate independently, and proactively seek answers or solutions when needed. • You contribute to team growth by building or improving internal documentation, templates, and processes. • You’re curious about AI and automation, and interested in applying new tools to improve efficiency and campaign performance. • Experience with Demandbase, Reddit, Taboola, or other emerging platforms is a plus.
Responsibilities
• Own paid media strategy and execution across a portfolio of B2B clients, ensuring campaigns align with client goals and KPIs. • Build, launch, and optimize campaigns across Google, LinkedIn, Meta, and other relevant platforms. • Continuously monitor performance and make data-driven optimizations to improve efficiency and results. • Develop and test audience strategies, creative approaches, and landing page hypotheses to drive growth. • Manage budgets and pacing to ensure spend is aligned with performance and client expectations. • Build clear, insight-driven reports and presentations that communicate results and next steps to clients. • Partner closely with internal teams across strategy, analytics, and creative to deliver integrated campaigns. • Ensure proper tracking and attribution, including UTM structure, conversion tracking, and platform setup. • Stay current on platform updates, industry trends, and new opportunities, bringing proactive recommendations to clients and the team. • Experiment with AI tools and workflows to streamline recurring tasks like reporting, QA checks, and performance analysis. • Help develop and refine internal systems, templates, and lightweight automation that improve team efficiency over time. • Contribute to a culture of testing, learning, and continuous improvement across the paid media team.
Benefits
• 11 observed holidays + unlimited paid time off • Additional 4 mental wellness days per year • 100% company-funded health insurance premium, with dental and vision options • 401(k) plan to help save for your future • Mostly remote work setup • Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM) • Monthly wellness stipend and quarterly employee appreciation gift • One-time reimbursement for work-from-home equipment • Monthly team bonding sessions / happy hours
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