Sleep Doctor - GTM Product Marketing (B2B Physician Channel) - Part Time Contract

• Channel Strategy & Segmentation: Identify and prioritize high-yield physician sub-segments (e.g., Cardiology, ENT, Primary Care) and map their specific clinical and operational pain points regarding sleep diagnostics. • Channel Strategy & Segmentation: • Value Prop & Messaging: Refine our B2B narrative. You’ll move beyond "we do sleep tests" to "how we improve patient outcomes and practice efficiency," creating tailored collateral for different stakeholders (Physicians vs. Office Managers). • Value Prop & Messaging: • Demand Generation and Lead Conversion: Define, test and prove out a more efficient approach to driving both demand generation and lead conversion. • Demand Generation and Lead Conversion: • Commercial Infrastructure: Refine (or redefine) the process for the sales team. This includes designing the sales stages, referral workflows, and incentive structures that enable our sales organization to scale referrals. • Commercial Infrastructure: • Rollout Management: Lead the 90-day pilot of the new channel strategy. Coordinate between Marketing (lead gen), Sales (outreach), and Operations (fulfillment) to ensure a seamless provider onboarding experience. • Rollout Management: • Data & Optimization: Establish the KPIs for channel health. Track conversion rates from "Initial Contact" to "Active Referring Provider" and provide a roadmap for post-contract scaling. • Data & Optimization: