Boulevard - Senior Product Marketing Manager - Competitive Intelligence
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Requirements
• 5+ years of experience in Competitive Intelligence, Product Marketing, or a related role in a SaaS environment • Proven experience building and owning competitive intelligence programs and repositories that drive impact with Sales and Customer Success teams • Demonstrated curiosity and resourcefulness in uncovering non-obvious insights and connecting disparate signals • Strong understanding of modern CI tools, workflows, and emerging approaches. Deep use of AI is an expectation. • Strong communication skills: the ability synthesize complex info into clear insights that influence cross-functional stakeholders and executives • High attention to detail and a strong sense of ownership over output quality • Comfort operating in ambiguity and building new systems from scratch • Experience in vertical SaaS, particularly in selfcare (medspa, salon, or spa industries) • Experience supporting mid-market or enterprise sales motions • Background in strategy, consulting, or market research • Experience building competitive intelligence programs from the ground up in a high-growth environment • How we'll take care of you: • At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. For candidates in NYC, the SF Bay Area, and Seattle, the anticipated base salary range is $123,000-$154,000 per year. For all other U.S. locations, the anticipated base salary range is $112,000 - $154,000 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors, which include but are not limited to applicable experience, location, and final leveling. • In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you - Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically. • ✨ We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance. • 🏝 Take a break whenever you need with our flexible vacation day policy. • 🖥 Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month. • 💚 Family planning resources and specialized support programs. • 🔮 Equity: get ahead on the ground floor and grow with Boulevard. • 💅 Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve. • 📲 We recommend following our official LinkedIn page to stay up to date on all things Boulevard life!
Responsibilities
• Build and scale Boulevard's competitive intelligence program from the ground up, establishing it as a core Product Marketing function. • Own a centralized competitive intelligence repository as the single source of truth, replacing fragmented input with structured, trusted insight across the organization. • Conduct deep, creative competitive research that goes beyond surface-level materials to uncover meaningful insights into competitor products, positioning, pricing, and strategy. • Embed AI into how you work: from scanning competitor moves and synthesizing teardowns to drafting battlecards. You’ll also rethink the formats that intel shows up in, moving beyond static decks toward AI-powered tools, briefings, and assistants that fit within existing workflows. • Develop a competitor tiering model to prioritize focus, and define the tooling and tech stack to support a scalable, high-impact CI program. • Analyze competitor announcements, product launches, and market movements, and develop forward-looking POVs on where competitors are heading. You’ll synthesize these signals into executive-level narratives that can be shared during exec and board meetings. • Run competitive briefings for customer-facing teams, and provide ongoing insights to Product, Product Marketing, and leadership to inform positioning, roadmap, pricing, and packaging. • Partner with the Content team to develop high-quality competitive content and assets.
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