MasterClass - Senior Product Marketing Manager

• Own the go-to-market strategy and post-launch growth of MasterClass Certificates & MasterClass’s new advanced education product • Define audience segments and use cases across MasterClass Certificates and adjacent offerings • Drive portfolio-level positioning and messaging coherence across the product suite • Partner with Paid Marketing to refine audience targeting, messaging, and creative strategy • Synthesize customer feedback, performance data, and competitive intel to shape GTM playbooks and product decisions • Influence roadmap direction and priorities through insight-backed recommendations • Collaborate cross-functionally with Product, Growth, Brand, and Creative teams to launch and scale with impact • 8+ years in product marketing or adjacent functions • Proven track record launching and scaling consumer-facing products, ideally in subscription or digital media • Strong strategic thinking paired with high-velocity execution • Deep fluency in paid marketing, collaboration, and performance storytelling • Skilled at opportunity sizing, competitive analysis, and translating insight into influence • Operates with extreme ownership and excels in ambiguous, fast-paced environments • Known for influence without authority and building strong cross-functional relationships • Compensation: $140,000 - $170,000 Annually