superside - Freelance Social Media Strategists
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Requirements
• Proven experience in social media strategy within agencies, brands, or digital environments. • Strong understanding of major social platforms, formats, and content trends. • Experience building content strategies that drive engagement and brand growth. • Ability to turn insights into clear, actionable social strategies. • Experience working with performance data and social analytics tools. • Strong collaboration skills with creatives, content teams, and marketers. • Experience supporting both organic and paid social strategies. • Excellent communication skills with the ability to present ideas clearly. • Comfortable working independently in fast-paced, remote environments. • Interest in AI tools and how they can enhance social strategy and content development.
Responsibilities
• Develop platform-specific social media strategies across LinkedIn, Instagram, TikTok, and emerging channels. • Translate brand and business goals into clear social content frameworks and roadmaps. • Define content pillars, formats, and posting strategies aligned with audience behavior. • Use data, trends, and platform insights to shape content direction and performance. • Partner with creatives to guide concept development and ensure ideas are platform-native. • Support campaign strategy across paid and organic social touchpoints. • Analyze performance and refine strategies based on engagement, reach, and conversion metrics. • Identify opportunities to test new formats, trends, and creative approaches. • Contribute to social playbooks, briefs, and strategic presentations. • Use AI tools to enhance research, ideation, and content strategy workflows.
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