Energy Exemplar - Web Experience and Operations Manager

• Own UX decisions for the website, identifying and resolving usability issues • Evaluate and improve user journeys, page structure, and site navigation to support conversion and engagement goals • Ensure fast loading times and a smooth user experience • Ensure the website meets accessibility standards (WCAG), proactively identifying and remediating gaps • Partner with designers or developers on larger UX initiatives when needed, while being capable of executing smaller improvements independently • Project Management & Prioritization • Manage the website backlog and prioritize initiatives based on business impact • Define project scopes, timelines, and success metrics • Coordinate cross-functional stakeholders and ensure timely execution • Lead major web initiatives (e.g., redesigns, structural updates, migrations) • Balance competing requests and push back when needed based on priorities • Own delivery of web initiatives end-to-end, ensuring timelines, quality, and business outcomes are met • Communication & Collaboration: • Serve as the primary point of contact for all website-related initiatives • Interface with stakeholders across Marketing, Product, Sales, HR, and Leadership • Translate business needs into web requirements and recommendations • Confidently communicate recommendations and trade-offs, including to senior stakeholders • Strong understanding of web design, development, and best practices • Experience with content management systems (CMS), such as HubSpot • Experience leveraging HubSpot CMS capabilities (e.g., HubDB, HubL) to enable scalable, structured, and dynamically generated website content • Proficiency in HTML, CSS, and JavaScript • Demonstrated experience with SEO and working knowledge of AI-driven search paradigms (AEO/ GEO), including structured data implementation • Experience with web analytics tools, such as Google Analytics, Google Search Console, HotJar, Semrush, Screaming Frog and Looker Studio • Strong problem-solving and troubleshooting skills • Excellent communication and interpersonal skills • Ability to work independently and as part of a team • Bachelor's degree in a related field (e.g., web development, information technology, marketing) or equivalent experience • Experience owning and optimizing a website as a business-critical channel • Demonstrated ability to make strategic, data-driven recommendations • Strong project management and prioritization skills • Experience implementing structured data (schema markup) • Experience working cross-functionally and interfacing with senior stakeholders • Demonstrated ability to operate autonomously and make sound decisions independently