AvePoint - Channel Campaign Manager

• What will you be doing? • Campaign Strategy & Planning (30% Workload) • Develop marketing campaigns for partner recruitment, cross-sell, and upsell across the EMEA region. • Align campaign strategies with global channel priorities and ensure consistency with US and ANZ teams. • Global Campaign Localization & Enablement: Translate top level messaging layer and product go-to-market (GTM) strategies into partner-ready campaigns. This involves collaboration with regional marketing and partner sales teams to ensure campaigns are culturally and market-relevant across key global territories. • Partner Segmentation & Targeting: Define which campaigns and assets are relevant for different partner types (e.g., VARs, SIs, MSPs, etc.) or specific partner tiers to ensure a high-value targeted approach. • Content and Asset Strategy: Define the necessary campaign assets (e.g., co-branded landing pages, email templates, social media kits, solution briefs, demo videos, etc.) partners need to execute successful campaigns. • Campaign Development & Orchestration (45% Workload) • Oversee end-to-end campaign creation including messaging, asset planning, content development, and channel mix selection (email, web, social, partner portals, events, etc.). • Work closely with Channel Product Marketing to shape key campaign assets such as datasheets, guides, landing pages, outreach, and curated content for partner audiences. Build and package comprehensive campaign-in-a-box kits that include all necessary collateral, communication guides, and clear execution instructions for partners. • Collaborate with Digital Marketing to ensure campaigns are optimized across digital ecosystems, ABX tools, and partner-facing platforms including assets in the PRM system. • Training & Activation: Partner with the Learning & Development team to integrate relevant enablement modules and training tracks into campaign initiatives for our internal teams as well as the targeted audience. • Lead Flow Management: Collaborate with Sales Operations to ensure leads generated via partner campaigns are properly attributed, scored, and seamlessly passed into the CRM for follow-up by the partner or internal sales team. • Cross-Functional Collaboration • Maintain strong relationships with Channel Sales leaders and Partner Managers to align on business goals and provide campaign updates, insights, and performance feedback. • Facilitate seamless handoffs to sales and partner-facing teams to maximize regional follow-up and conversion effectiveness. • Work closely with US and ANZ counterparts in order to maintain global alignment and streamlined processes. • Performance Tracking & Reporting (25% Workload) • Track campaign performance using established KPIs (pipeline contribution, partner engagement, asset utilization, conversion metrics, etc.) including • Partner Activation Rate (percentage of target partners actively running a campaign) • Campaign Adoption Rate (the number of partners utilizing the provided campaign assets • Pipeline Contribution (leads generated, converted to Opportunities, and associated annual recurring revenue (ARR)). • Analyze results and continuously optimize campaigns for improved ROI and partner impact. • Provide regular reporting to regional leadership teams and global stakeholders. • Maintain campaign calendars, dashboards, and documentation to ensure transparency and coordination across teams. • OK, I’m interested… but is this really the job for me?