G-P - Product Marketing Manager
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Requirements
• A Bachelor’s Degree or equivalent • 5+ years in B2B SaaS Product Marketing: Proven track record in product launches, messaging, and driving feature adoption. • Strategic Insight: Ability to turn market, customer, and competitive data into actionable GTM strategies. • Technical Translation: Exceptional storytelling skills with the ability to turn complex features into customer-centric value propositions. • Product Launches: Experience planning product campaigns that drive both market excitement and measurable product usage. • Data-Driven Optimization: Proficient in using analytics and benchmarking to measure campaign success and pivot strategies. • Modern GTM Knowledge: Familiarity with AI tech and strategies for improving efficiency • Cross-Functional Leadership: Ability to align Product, Sales, and Marketing teams toward a shared vision. • High-Growth Agility: An entrepreneurial "owner" mindset with the organizational skills to manage multiple priorities in a fast-paced environment. • Presentation Abilities: Robust communication, presentation and interpersonal skills, including comfort presenting virtually to large audiences • Experience with Klue, Gong, Highspot, and Salesforce is a plus • The annual gross base salary range for this position is $119,200 - $149,000 plus variable compensation. • We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act. • Actual compensation for this position may vary and will depend on multiple factors such as relevant qualifications, experience, education, and geographic location. For Full-Time Regular Employees, this position is also eligible for additional compensation as follows: • Sales Roles: This position is eligible for a commission structure in addition to base salary. • Non-Sales Roles: This position is eligible for an annual bonus which is paid dependent on various factors, including and without limitation, individual and company performance in addition to base salary.
Responsibilities
• Customer Empathy and Value Creation Messaging • Build a deep understanding of G-P’s customers, their pain points, and their goals. • Develop compelling, differentiated value propositions. • Act as the voice of the customer, ensuring all marketing efforts are rooted in empathy and understanding. • Market and Competitive Landscape • Leverage market research to understand trends, customer needs, and competitive dynamics in global hiring and emerging technologies. • Use insights to inform product positioning, messaging, and go-to-market strategies. • Create resources to empower sales teams and drive differentiation. • Effective Product Launches • Plan and execute product launches, ensuring alignment across Product Management, Sales, and Marketing teams. • Design and lead launch product campaigns to drive awareness and adoption of new features. • Monitor launch performance and gather feedback to refine future launch strategies. • Marketing Campaigns and Initiatives • Design and refine marketing strategies to promote feature usage. • Collaborate with brand, demand, and partner teams to support co-marketing efforts, brand campaigns, product campaigns, and partner promotions. • Contribute to broader marketing initiatives to reinforce G-P’s leadership in the global employment category. • Ensure campaign messaging aligns with personas, use cases, and business goals. • Content Creation and Enablement • Develop high-impact marketing collateral, including sales guides, product blogs, videos, and white papers. • Ensure content aligns with personas, value propositions, and strategic priorities to maximize relevance and impact.
Benefits
• G-P values its employees and offers excellent benefits and perks including generous paid parental leave, flexible time off, spending accounts, medical insurance, dental insurance, vision insurance, sabbatical after 5 years and more. • Individuals residing, or applying to work, in the United States: California or Philadelphia, Pennsylvania, please review the following additional information:G-P will consider qualified applicants with arrest or conviction records in accordance with the California Fair Chance Act, Los Angeles City Fair Chance Act Ordinance, Los Angeles County Fair Chance Act Ordinance, and San Francisco Fair Chance Act Ordinance. Los Angeles applicants can review additional information regarding the Los Angeles City Fair Chance Act here: Fair Chance Initiative for Hiring Ordinance, and Philadelphia applicants can review information pertaining to Philadelphia’s Fair Criminal Record Screening Standards Ordinance here: Fair Chance Poster. Any consideration of a candidate’s background check with arrest or conviction records will include an individualized assessment based on the factors required by applicable law, including the candidate’s specific record and the duties and requirements of the specific job. • United States: California or Philadelphia • Pennsylvania, • G-P. Global Made Possible.
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