Ability to connect culture with technology, business, and creativity
Experience in turning insights into strategies for effective ideas on social platforms as cultural systems. (No specific years of experience or education stated)
Responsibilities
Connect the dots between culture, technology, business, and creativity to develop sharp insights.
Turn these insights into bold, effective ideas for brand strategy.
Interrogate social platforms as cultural systems to understand their impact on brands.
Analyze signals from culture, communities, and data to inform strategic direction.
Help translate the understanding of emerging tech and new behaviors into actionable insights for creative teams.
Ensure that brand participation in culture is relevant, valuable, culturally appropriate, personally meaningful, and consistently delivered across all touchpoints.