VP, Global Marketing Strategy 12 Month FTC

Responsibilities

• Strategic Campaign Leadership
• Partner with the CMO to execute the agreed Everway Marketing and Brand Strategy.
• Own and manage the global marketing campaign calendar, ensuring delivery against business priorities.
• Translate business and product priorities into clear, actionable campaign briefs in partnership with Product Marketing, Brand, Content, and Sales.
• Ensure campaigns drive pipeline impact, brand visibility, and customer engagement across regions.
• Campaign Enablement
• Track and review global campaign performance against defined success metrics.
• Partner with Marketing Operations to ensure accurate reporting and insight-led decision making.
• Performance & Insights
• Leadership & Collaboration
• Provide confident, supportive leadership to the central marketing team, maintaining morale and momentum.
• Build strong working relationships with regional marketing leads and cross-functional stakeholders.
• Champion a pragmatic global-to-local approach, balancing consistency with local relevance.
• Essential Criteria
• 5+ years’ experience in a senior Marketing leadership role across campaign, brand, field, or central marketing.
• Proven experience operating in global, matrixed organisations, ideally with central–regional models.
• Strong track record of delivering integrated campaigns at scale, rather than building from scratch.
• Highly effective stakeholder manager, able to lead through influence and clarity.
• Commercial and analytical mindset, with proven experience using data to guide decisions.
• Experience in a SaaS B2B environment preferred.