Multibank Group - Head of Performance Marketing

• Performance Strategy & Leadership • Develop and execute a global performance marketing strategy aligned with revenue and growth targets. • Lead, mentor, and scale a high-performing performance marketing team. • Own the performance marketing budget and ensure maximum ROI across all paid channels. • Drive a culture of data-driven decision-making and continuous optimization. • Paid Media & Acquisition • Oversee multi-channel campaigns across Paid Search, Paid Social, Display, Programmatic, Native, and Affiliate channels. • Manage large-scale acquisition budgets with a strong focus on CAC, LTV, and ROAS optimization. • Continuously test, optimize, and scale campaigns to improve conversion rates and lead quality. • Identify and expand into new acquisition channels and emerging markets. • Analytics & Optimization • Implement advanced tracking frameworks, attribution models, and performance dashboards. • Monitor key KPIs including CPL, CPA, ROAS, conversion rates, and customer lifetime value. • Collaborate with data teams to leverage analytics, segmentation, and predictive modeling. • Ensure compliance with financial marketing regulations across jurisdictions. • Conversion & Funnel Optimization • Optimize landing pages, funnels, and user journeys to increase lead-to-client conversion. • Conduct A/B testing and CRO initiatives to improve performance metrics. • Work closely with product and tech teams to enhance user experience and onboarding flows. • Cross-Functional Collaboration • Partner with Business Development, Sales, Compliance, Product, and Regional teams. • Align performance campaigns with regional growth strategies and product launches. • Ensure brand consistency while maintaining performance-driven messaging.