multiverse - Digital Comms & Content Manager

• Build and maintain a consistent drumbeat of positive, engaging content across Multiverse's social channels, telling the stories of the learners, employers and apprentices whose careers and businesses are being transformed by a different approach to skill development • Develop and execute a strategy for how Multiverse shows up on the platforms where our learners and employer partners share their experiences, shaping how we respond, how we generate authentic advocacy, and how we ensure our reputation reflects the quality of the work we do • Own light-touch management of Multiverse's web presence, keeping key pages accurate and compelling, identifying opportunities for elevating confidence, and coordinating updates with the Brand and Tech teams • Lead our approach to SEO and AEO, identifying narrative gaps online and building the content and optimisation strategy that means people find the real Multiverse when they go looking - whether through traditional search or AI • Own our presence in AI-generated responses: develop and execute a structured AIO strategy to ensure Multiverse is accurately represented in key tools and AI Overviews - including the structured content, authoritative sourcing, and entity-building work that shapes how LLMs understand and describe us • Expected time split is 60% social, 15% SEO and 25% web. • Work hand-in-hand with the Comms Team and Brand Director to ensure digital content lands in the right moment, tied to wider campaigns and policy milestones • Bring strategic recommendations to our senior leadership team with the same confidence you bring to creating a piece of content, as comfortable in a C-suite conversation as you are behind a camera with a learner