Flo Health - Senior Product Marketing Manager
Requirements
• 6+ years in Product Marketing for consumer digital products, ideally mobile apps or subscription businesses. • Proven track record taking products from concept to marketing, working closely with stakeholders throughout the development process. • A track record of testing messaging with data, such as user research, A/B tests or creative tests, and acting on what you learn. • The confidence to influence senior product and marketing leaders, and to back your recommendations with evidence. • Clear, structured writing: you can set out a strategy that a whole team can act on. • Comfort with ambiguity and building new products and processes from scratch. • Experience working with Product teams from discovery onward: shaping requirements, pricing and packaging, or in-product experiences like onboarding and paywalls. • Experience marketing to US consumers. • Experience in healthcare, digital health or another regulated industry. • A background in, or strong interest in, women's health.
Responsibilities
• We're looking for an entrepreneurial, strategic and data-driven Senior Product Marketing Manager to help Flo bring its newest features to our 70 million users. Reporting to the Director of Product Marketing and working closely with the Product and Marketing teams, you'll bring new products and features to the people who need them, from positioning and launch through to growth • If you thrive in fast-paced environments, can pivot quickly between projects, and are always ready to roll up your sleeves to make things happen, this is a rare opportunity to shape how product marketing works at one of the world's leading health apps. You’ll help define the ways of working, standards and tools that make product marketing central to how Flo builds and grows. • This role is a good fit if you enjoy building something from the start, aligning stakeholders from all functions behind a common goal, and working on products that make a real difference to women's health. • You'll be responsible for: • Own the go-to-market strategy for top priority products, and lead the plan through launch and beyond. • Own the go-to-market strategy • Define positioning and messaging: who the product is for, why it matters to them, and how we talk about it.
Benefits
• Opportunity to participate in Flo’s performance incentive scheme • Paid holiday, sick leave, and female health leave • Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents • Accelerated professional growth through world-changing work and learning support • In-person collaboration and work in a hybrid model, with 3 days per week spent in the office • 5-week fully paid sabbatical at 5-year Floversary • Flo Premium for friends & family, plus more health, pension and wellbeing perks • Diversity, equity and inclusion
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