deliveroo - Influencer Marketing Manager
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Requirements
• 3+ years experience in influencer marketing, social media, or digital marketing • Strong understanding of influencer ecosystems, platforms, and tools • Proven experience managing campaigns with measurable business impact • Excellent relationship management and negotiation skills • Data-driven mindset with the ability to translate insights into action • Strong project management skills; able to manage multiple campaigns simultaneously • Passion for food, culture, and digital trends • Experience with briefing and reviewing creative assets, including videography, photography and graphics • A self-starter who is comfortable with constant change • Enthusiastic and collaborative team player
Responsibilities
• Strategy & Planning • Implement Deliveroo’s influencer marketing strategy across UKI market • Identify opportunities to leverage creators for brand campaigns and seasonal moments • Define and maintain clear KPIs • Campaign Management • Plan and oversee delivery of always-on through-the-line influencer campaigns (briefing, contracting, execution, reporting managed through agency) • Manage always-on influencer activity alongside large-scale campaign bursts • Ensure campaigns align with brand tone, values, and visual identity • Creator Partnerships • Build and maintain relationships with a diverse network of creators (food, lifestyle, culture, local talent) • Identify and onboard new and emerging influencers to keep Deliveroo culturally relevant • Negotiate contracts, deliverables, and usage rights • Cross-functional Collaboration • Partner with Marketing, Brand, PR, and Performance Marketing teams to amplify campaigns • Coordinate with legal and compliance teams on contracts and guidelines • Analytics & Optimisation • Track and analyse campaign performance using data and insights • Optimise campaigns based on performance, audience insights, and trends • Report on ROI and provide actionable recommendations • Trend & Market Insights • Stay ahead of social media and creator trends (TikTok, Instagram, YouTube, emerging platforms) • Identify cultural moments and opportunities for Deliveroo to show up authentically
Benefits
• At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.
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