shieldai - Sr. Field Marketing Manager, Singapore (APAC North) (R4963)
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Requirements
• Lead and execute field marketing across Singapore, Taiwan, and Korea defense and government accounts, tightly aligned with regional Go-to-Market priorities. • Develop and execute account-based marketing strategies for priority accounts, mapping buying centers and orchestrating multi-touch engagement across executive briefings, targeted campaigns, industry events, and owned customer programs. • Demonstrate deep understanding of regional defense procurement environments, acquisition cycles, and stakeholder landscapes, tailoring engagement strategies accordingly. • Engage key ministries and agencies including, but not limited to: • Singapore Ministry of Defence (MINDEF) and Singapore Armed Forces (SAF) • Taiwan Ministry of National Defense and affiliated military branches and research organizations • Republic of Korea Ministry of National Defense (MND), Defense Acquisition Program Administration (DAPA), and Republic of Korea Armed Forces • Own strategy and execution for major defense and aerospace events across the region, prioritizing high-value account engagement and executive-level meetings over brand presence alone. • Plan and execute owned customer events, private briefings, and targeted engagements in partnership with sales and capture teams to accelerate opportunity progression. • Align marketing programs with regional sales objectives, pipeline targets, and account plans to drive measurable revenue impact across all three markets. • Own Salesforce campaign execution, including creating and managing Campaign IDs, ensuring proper campaign structure, tracking member status, and maintaining data integrity in partnership with sales. • Partner closely with sales to ensure correct opportunity association, contact mapping, and required CRM field completion to support accurate pipeline reporting and attribution. • Build and execute programs within Marketo, including campaign flows, audience segmentation, nurture programs, performance tracking, and marketing-to-sales workflow alignment. • Establish KPIs aligned to regional government sales realities, including account penetration, stakeholder engagement depth, opportunity influence, and deal acceleration. • Bring structure, accountability, and operational rigor to field marketing execution across strategically important APAC defense markets. • Our international teammates receive a comprehensive total rewards package aligned to your country office location. For full details on compensation and benefits, please consult your talent acquisition partner.
Responsibilities
• Lead and execute field marketing across Singapore, Taiwan, and Korea defense and government accounts, tightly aligned with regional Go-to-Market priorities. • Develop and execute account-based marketing strategies for priority accounts, mapping buying centers and orchestrating multi-touch engagement across executive briefings, targeted campaigns, industry events, and owned customer programs. • Demonstrate deep understanding of regional defense procurement environments, acquisition cycles, and stakeholder landscapes, tailoring engagement strategies accordingly. • Engage key ministries and agencies including, but not limited to: • Singapore Ministry of Defence (MINDEF) and Singapore Armed Forces (SAF) • Taiwan Ministry of National Defense and affiliated military branches and research organizations • Republic of Korea Ministry of National Defense (MND), Defense Acquisition Program Administration (DAPA), and Republic of Korea Armed Forces • Own strategy and execution for major defense and aerospace events across the region, prioritizing high-value account engagement and executive-level meetings over brand presence alone. • Plan and execute owned customer events, private briefings, and targeted engagements in partnership with sales and capture teams to accelerate opportunity progression. • Align marketing programs with regional sales objectives, pipeline targets, and account plans to drive measurable revenue impact across all three markets. • Own Salesforce campaign execution, including creating and managing Campaign IDs, ensuring proper campaign structure, tracking member status, and maintaining data integrity in partnership with sales. • Partner closely with sales to ensure correct opportunity association, contact mapping, and required CRM field completion to support accurate pipeline reporting and attribution. • Build and execute programs within Marketo, including campaign flows, audience segmentation, nurture programs, performance tracking, and marketing-to-sales workflow alignment. • Establish KPIs aligned to regional government sales realities, including account penetration, stakeholder engagement depth, opportunity influence, and deal acceleration. • Bring structure, accountability, and operational rigor to field marketing execution across strategically important APAC defense markets.
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