deliveroo - Promotions Strategy Manager
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Requirements
• Bachelor's degree or equivalent working experience and 4+ years of experience in finance/management consulting, business operations, growth marketing/marketing analytics, or business analytics • Strong analytical/SQL skills; experience building forecasting models for marketing campaigns, digging into large data sets, translating it into applicable insights, proposing and executing data driven strategies to drive performance • Advanced Excel skills to perform complex functions • Experienced at communicating data driven insights for senior stakeholders verbally and in writing • Strong business acumen and results focused • Strong stakeholder management and interpersonal skills • Experience with CRM technology including ESPs, segmentation tools, and complex data structures and systems • Experience translating data into applicable insights for partners
Responsibilities
• Identify consumer cohort trends, and suggest areas to intervene within the customer lifecycle • Work with complex data sets to develop strategic, analysis-motivated consumer pricing and promotions plans • Analyze campaign results to identify drivers of performance and opportunities to iterate on test structure • Manage end-to-end audience operations, including segmentation, uploads, orchestration. • Partner with Campaign Owners within the Promotions team to test and manage multiple overlapping promotions across segments and markets to ensure effective campaign targeting • Partner with Analytics and Engineering teams to create forecasting and reporting structures that can be scaled. • Investigate campaign or performance incidents, identify root causes, and implement solutions to improve reliability and outcomes • Own weekly business reporting (WBR), delivering clear insights on promotions performance, key trends, and opportunities • Establish a strong working relationship with cross functional stakeholders in our Analytics, Product, Tech & Strategy teams.
Benefits
• At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.
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