DeepL - Lead Field Marketing | North EMEA

• Regional Strategy & Business Impact • Own and define the North EMEA field marketing strategy, aligning regional plans to global GTM priorities and revenue targets. • Translate business objectives into comprehensive, multi-channel field marketing plans that drive pipeline creation and acceleration • Act as a strategic advisor to Sales and GTM leadership, influencing investment decisions and prioritization based on data and market insights • Recognize interdependencies between demand generation, customer marketing, brand, and enterprise sales motions, ensuring cohesive execution • Complex Program Development & Execution • Design and deliver high-impact regional programs including flagship events, executive roundtables, industry trade shows, ABM activations, and strategic sponsorships • Independently determine methods, frameworks, and measurement models for new initiatives, adapting complex techniques to achieve business outcomes • Develop scalable processes for regional program intake, prioritization, and ROI tracking • Lead targeted initiatives to accelerate late-stage enterprise opportunities and drive expansion within strategic accounts • Measurement, Optimization & Influence • Define advanced measurement frameworks to evaluate pipeline influence, deal velocity, engagement quality, and revenue contribution • Analyze complex data sets to evaluate variable factors impacting regional performance and adjust strategy accordingly • Ensure strong ROI discipline across regional investments, making evidence-based recommendations for optimization • Present insights and recommendations to senior stakeholders, adjusting communication style to influence broader business decisions • Cross-Functional Leadership & Collaboration • Build strong partnerships across Sales, Customer Success, Marketing, and Leadership to align regional execution with global standards • Frequently advise peers and cross-functional partners on complex regional marketing matters • Guide best practice sharing across regions, contributing to the development of new field marketing frameworks and policies • Strengthen DeepL’s external presence by building relationships with strategic partners and industry stakeholders across North EMEA • QUALITIES WE LOOK FOR • 7+ years of experience in field marketing, regional marketing, or strategic event marketing within B2B SaaS or high-growth technology environments • Advanced understanding of complex enterprise B2B buying cycles and multi-stakeholder sales environments • Demonstrated ability to operate independently on complex regional challenges, determining methods and frameworks for new initiatives • Strong business acumen with the ability to connect marketing activity to revenue and commercial impact • Proven experience influencing senior stakeholders and advising on strategic investment decisions • Advanced analytical capabilities with experience building measurement models and evaluating multifaceted performance drivers • Exceptional project and program management skills, with the ability to manage multiple high-impact initiatives simultaneously • Experience managing significant regional event budgets and ensuring ROI accountability • Collaborative yet confident communication style, with the ability to adjust messaging for different audiences including senior leadership • Practical, proactive, and humble approach, equally comfortable shaping strategy and executing tactically