binance - Senior Motion Designer - Paid Advertisement
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Requirements
• 5+ years of experience as a motion designer (agency, in-house, or startup), with a strong emphasis on marketing design. • A strong portfolio showcasing exceptional brand and marketing design work, clear and strategic, creative thinking across a variety of channels and mediums. • Ability to take scripts, footage or design boards and turn them into clear engaging videos • Strong organisational skills and comfort juggling multiple projects with tight timelines. • A strong point of view on brand and visual storytelling • Motion graphics: • Exceptional proficiency in Adobe AE including plugins (animation, editing, kinetic typography, infographics) • Working knowledge of Premiere and CapCut • Graphic Design: • Strong foundation in composition, typography, and visual aesthetics • Performance expertise: • Strong understanding of paid media algorithms and platform-specific formats • Experience working with hook-driven storytelling frameworks • Strong visual awareness and up-to-date trend sensitivity • Hands-on experience with tools such as Higgsfield, LTX, Midjourney, Runway, ElevenLabs, Kling, and similar AI platforms • Strong storyboarding / storytelling skills (preparing boards for animation) • Ability to use sound effects strategically to enhance engagement and retention
Responsibilities
• Animating short-form videos with strong performance focus across various social channels (Meta, YouTube Shorts, TikTok) • Editing UGC and motion graphics in trend-driven formats tailored to short-form platforms • Collaborating with the brand, creative and paid teams to ensure seamless visual continuity between brand and marketing projects • Analysing competitors’ ads and social trends to stay ahead of worldwide creative patternsSenior • Understanding of creative performance metrics and a data-informed approach to iteration. • Leveraging AI tools to accelerate and enhance production (image, video, SFX) • Proposing, testing, and iterating on new content formats based on performance insights • Leading and upskilling junior motion designers
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