xero - Director of Product Marketing

• 6–10 years in product marketing within a B2B SaaS environment, with proven breadth across the full product marketing toolkit — from positioning and GTM to enablement and lifecycle • A track record of defining and executing product marketing strategy that has delivered measurable commercial impact — pipeline growth, improved win rates, or accelerated adoption • Deep expertise in messaging and positioning — you know how to build a data-backed narrative that cuts through, differentiates, and converts • Demonstrated ability to lead end-to-end GTM programmes — from strategic framing and cross-functional alignment through to execution and post-launch measurement • Strong sales enablement leadership — you've built the strategy, created the assets, and seen the outcomes in pipeline and win rate improvement • Proven experience partnering with Product at a senior level — influencing roadmap decisions with customer and market insight, not just supporting launches • Demonstrated people leadership experience, with the ability to develop talent, build high-performing teams, and create clarity in ambiguous environments • HOW YOU SHOW UP • Customer-obsessed — you start with the customer problem, not the product feature • A builder by nature — you're energised by creating things from scratch and iterating until they land • Commercially sharp — you understand how marketing connects to revenue and you're comfortable being held to it • Cross-functional by instinct — you build trust across Sales, Product, and Marketing without needing a mandate • Clear communicator — both written and verbal; you can simplify the complex and get the room aligned • AI-curious — you actively look for ways to embed AI into how you work, from competitive intelligence to GTM workflows