BarkleyOKRP - FREELANCE | Senior Paid Search Specialist

• Managing campaigns in Google Ads and SA360 including budget pacing, search query analysis, and bid optimization toward specific performance KPIs and fighting strategies • Launching and optimizing Shopping, Demand Gen, PMax and AIMax campaign types. • Maintaining optimization logs and writing performance insight for reports • BarkleyOKRP’s Commitment to Diversity, Equity, Inclusion + Belonging • At BarkleyOKRP, DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger. We build belonging as a business strategy, power inclusive creativity that delivers measurable results, and hold ourselves accountable as a B Corp committed to progress over performative intent. When people are valued, the work carries greater impact.