atticus - Go-to-Market Manager
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Requirements
• We are considering two distinct candidate profiles for this role: • 1. You started your career at a top consulting firm and have already made the leap to an operator role in an early-to-growth stage startup, with a track record of tackling initiatives that fueled company traction. • 2. You are still working at a top consulting firm, and have excelled to a remarkable degree compared to your peers (e.g., rapid promotions, taken on an unusual degree of ownership or responsibility). You manage teams. • Regardless of the profile, we’ll evaluate candidates based on the following qualifications: • You’ve demonstrated insightful, decisive judgment when it comes to developing strategies, and you have a track record of making tough, smart tough calls among competing priorities. • You’ve led teams of high-performing individual contributors (bonus points if they were cross-functional). • You’ve steered projects where you mapped complex systems, gathered and analyzed data, made recommendations, and helped design and implement solutions. • You’re a kind and thoughtful colleague who knows how to shape a great team culture, persuasively advocate for your ideas, and get buy-in from others. • You have a demonstrated commitment to doing good and helping people. • Bonus / Nice-to-Have: • You have experience with marketplace businesses or complex consumer services (insurance, fintech, medical, real estate, etc.). • You’ve done consumer-focused research or discovery work, or something else that makes you comfortable interviewing and empathizing with people from all walks of life. • We are strongly committed to building a diverse team. If you’re from a background that’s underrepresented in tech, we’d love to meet you.
Responsibilities
• Our business is complex and multi-faceted: we play in an enormous space with huge barriers to entry, we have no direct competitors, and as a two-sided marketplace we have to coordinate multiple constituencies via a complex funnel that’s shaped by many different functional teams. • To manage this complexity, the heart of our organization is a set of cross-functional go-to-market teams that own the P&L for our legal verticals, each run by a General Manager. These teams are not only responsible for managing budgets and staffing, but they also set the direction for the vertical as a whole: which channels to grow, what tests to run to improve conversion, how to balance dozens of strategic tradeoffs, and more. • As Go-to-Market Manager, you’ll drive major initiatives to maximize the number of clients we serve in our Social Security Disability vertical. You’ll report to our General Manager (Peter Bailinson https://www.linkedin.com/in/peter-bailinson/), and work closely with company leaders across marketing, product, client experience, operations, finance, and more. It’s a fast-paced and important job, requiring a toolkit of skills including strategy, implementation, team management, and most importantly, strong judgment. In a typical week, you might do any of the following: • Launch a new client acquisition channel through a rapid test-and-learn pilot. This could be a partnership with a Series E startup with an overlapping client base, a new digital marketing platform, scrappy OOH visual campaigns, or anything else you think could work. • Lead a cross-functional team to better integrate AI into the bottom-half of our client funnel. Build the financial model to assess the economics, select a vendor and evaluate their service, and make the call on whether the tooling is high-quality enough to test with our clients. Then, roll out the solution. • Craft a plan to invest $750K into completely redoing our website. Interview 20 successful clients and 20 users who failed to retain a lawyer, research peer websites to create a prioritized list of features, and manage the agency we hire to tackle this project. • The role is a rare opportunity to join a fast-growing Series C startup in a position that tackles the toughest challenges we face as a company, includes meaningful exposure to and mentorship from company leadership (including our CEO https://www.linkedin.com/in/sam-byker/), and is a clear pathway to both own a P&L and gain expertise in key functions like marketing and product. It’s designed to be a path to staying here and growing as an executive, or even starting your own company down the road.
Benefits
• This is a rare opportunity to join a startup that has strong traction (substantial funding, well-respected backers, tremendous growth, and many happy customers) but is still small enough that you can have a huge impact and play a role in shaping our culture. • We’re a certified B Corporation tackling a critical social problem. Our mission to help people in need drives everything we do, and your work here will touch many lives. • We offer competitive pay — including equity — and generous benefits: • Medical and dental insurance with 100% of employee premiums covered • 15 vacation days & ~20 paid holidays each year (including two weeks at the end-of-year) • Free membership to OneMedical • $50/month internet stipend • $1,000 reimbursable stipend for education and training outside of work • Up to $1,200/year student loan repayment assistance • 401(k) and optional HSA/FSA • Humble, thoughtful, smart, fun colleagues • We anticipate the base salary band for this role will be between $150,000 and $180,000 in addition to equity and benefits. The salary at offer will be determined by a number of factors such as candidate’s experience, knowledge, skills and abilities, as well as internal equity among our team. • This job is fully remote and we’re committed to empowering everyone with flexibility. Work remotely, and travel to LA (on the company dime) as needed to be with your colleagues – usually quarterly, plus offsites. We care a lot about building a great culture and we think some interactions need to happen in person, so we put a lot of thought into retreats, offsites, and other ways to gather.
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