Power Digital - Senior Programmatic Strategist
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Requirements
• 4+ years direct experience managing cross-channel performance marketing campaigns for e-commerce, B2B, and B2C lead generation companies • Strong business acumen, with the ability to translate quantitative data into actionable business insights and recommendations • Proven understanding of digital marketing principles and strategies across various channels, including mobile, display, video, OTT, CTV, and audio • Knowledge of ad creative best practices, including ad formats, specs, and messaging for different platforms • Proficiency in developing audience targeting techniques, such as demographics, behavioral targeting, and retargeting within programmatic platforms • Excellent communication, collaboration and organizational skills to work effectively with cross-functional teams, clients, and vendors. • Strong attention to detail in setting up, monitoring, and managing programmatic campaigns • Expertise in ad tech tools and platforms, including ad servers, ad verification tools, and ad trafficking systems • Experience managing various projects at once from start to finish and a track record of successfully building working relationships and influencing key decision makers • Key Performance Indicators (KPIs) • Below 10% Client Churn Rate • Range of the number of accounts (7-8 enterprise focus) • Achieve client spend thresholds and meet or exceed industry performance benchmarks by at least 95% • 100% completion on client deliverables • Most Important Things (MITs) • Client retention, sentiment and growth • Understanding the client’s business model and desired outcomes in order to align with the strategy of the account • Paid advertising production and completion of tasks on time based on deadlines set by team/client
Responsibilities
• Lead and drive strategic collaboration with cross-functional teams, guiding and aligning specialists, planning teams, marketing sciences, and account teams to develop and execute highly sophisticated programmatic strategies • Provide senior-level insights and guidance to shape overall programmatic direction, ensuring alignment with organizational goals and industry best practices • Design and implement comprehensive programmatic campaign strategies across a range of channels, including mobile, display, video, CTV, DOOH, and audio, demonstrating advanced understanding and expertise in programmatic advertising methodologies • Oversee the onboarding of new programmatic accounts and campaigns within DSPs, employing advanced strategies and leveraging cutting-edge technologies • Spearhead the identification of strategic audience segments and establish key data partnerships to optimize addressable campaigns and enhance targeting precision • Foster relationships and negotiate with high-profile media vendors and networks to curate media inventory that aligns with campaign objectives and target audiences • Serve as the primary point of contact for programmatic communications, acting as the subject matter expert and trusted advisor to clients • Provide strategic guidance and consultation to clients, demonstrating a deep understanding of their businesses and industries • Collaborate with marketing and analytics teams to integrate advanced reporting APIs and optimize campaign performance through data-driven insights • Implement and oversee robust data integration strategies to enhance campaign efficiency and effectiveness • Conduct in-depth analysis of campaign performance, regularly monitoring and evaluating Key Performance Indicators (KPIs) through advanced reporting tools • Deliver comprehensive campaign insights and analysis to senior stakeholders on a regular basis • In-depth understanding surrounding measurement methodologies with the ability to support strategic recommendations with appropriate measurement solution • Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
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