sophos - Senior Marketing Manager Global Events & Experiences
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Requirements
• 6+ years in B2B event management, with at least 2 in a global or multi-regional scope • Experience owning major tradeshow presence: booth strategy, build, logistics, and activation • Track record running large-scale internal events: SKO, sales rallies, or partner summits • Demonstrated ability to build scalable systems and toolkits, not just execute individual events • Strong vendor and agency management skills • Proficiency using AI tools for planning, content development, and operational efficiency; this is a standard expectation of the role • Sharp communicator comfortable with senior stakeholders and cross-functional partners • Background in cybersecurity or enterprise technology • Experience with channel or partner-facing event formats • Familiarity coordinating with PR or communications teams on speaker programs • Exposure to webinar or virtual event production at scale • Comfortable working across time zones with globally distributed teams • Experience applying AI tools to event personalization, attendee engagement, or logistics workflows • In the United States, the base salary for this role ranges from $126,000 to $210,000. In Canada, the base salary for this role ranges from $120,000 to $200,000 In addition to base salary, we offer additional compensation including bonus eligibility and a comprehensive benefits package. A candidate’s specific pay within this range will depend on a variety of factors, including job-related skills, training, location, experience, relevant education, certifications, and other business and organizational needs. • Ready to Join Us?
Responsibilities
• Global Events and Tradeshows • Lead end-to-end execution for Black Hat, RSA, Gartner, it-sa, and other major shows working alongside field marketing in regions • Own booth strategy, messaging hierarchy, and brand environment • Coordinate across design, product marketing, and field sales • Internal and Partner Events (e.g., SKO, President’s Club, etc) • Drive planning and execution for Sales Kickoff, President's Club, launch events, and more • Align branding, messaging, content production, and logistics • Manage global and regional formats including hybrid delivery • Regional Scale-out via Event Activation Kits • Build a tiered library of pre-defined event kits for regional and field teams • Define booth aesthetics, activations, swag, and messaging by event type and scale • Ensure regional teams can execute consistently without starting from scratch • Brand & Creative Standards and Systems • Define and govern event brand standards globally • Oversee swag strategy, vendor relationships, and production timelines • Drive global consistency of Sophos branded promotional items and attire • Partner with Design to evolve booth creative year over year • Speaker Activation via Speaker Bureau Partnership • Partner with Public Relations on speaker bureau activation at events • PR owns bureau member identification and training; this role owns event-level preparation and on-site execution • Align speaker opportunities to event strategy and Sophos messaging priorities • Cross-Functional Stakeholder Alignment • Serve as the central coordination point across field sales, channel, product marketing, PR, and design • Build event calendars, reporting frameworks, and post-event measurement practices • Identify and curate corporate promotional sponsorship opportunities to elevate the Sophos brand • Manage budgets across a portfolio of global events
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