delinea - Senior Marketing Manager - AI
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Requirements
• 5-7 years of experience in B2B marketing, marketing operations, analytics, or marketing strategy, with direct exposure to AI or advanced data-driven initiatives. • Proven experience defining and leading AI or advanced analytics strategies within a marketing or go-to-market organization. • Strong understanding of marketing technology stacks (CRM, MAP, CDP, analytics platforms) and how AI layers onto them. • Ability to translate complex technical concepts into clear business value for non-technical stakeholders. • Experience working cross-functionally with data, engineering, IT, and operations teams. • Strategic mindset with strong prioritization, roadmap planning, and change management skills. • Excellent communication and executive presentation skills. • Experience with AI-driven personalization, predictive modeling, or machine learning applications in B2B marketing. • Familiarity with data privacy regulations and responsible AI principles. • Experience in a SaaS or high-growth technology environment. • Exceptional organizational skills, with the ability to manage multiple workstreams and competing priorities with ease. • Strong B2B marketing background within the technology sector; cybersecurity experience is a strong advantage. • Broad marketing expertise, with hands-on experience in planning, demand generation, digital, channel, and field marketing. • Confident working with marketing data, performance metrics, and systems to drive decision-making and continuous improvement.
Responsibilities
• AI Marketing Strategy & Roadmap • Own the marketing AI strategy and multi-year roadmap aligned to business objectives, revenue goals, and customer experience priorities. • Define how AI is applied across all major marketing functions • Identify, prioritize, and define high-impact AI use cases across marketing, including (but not limited to): • Audience targeting, segmentation, and account selection • Personalization of website, email, and field experiences • Content creation, optimization, and reuse at scale • Predictive analytics, forecasting, and propensity modeling • Lead, account, and opportunity scoring • Campaign performance optimization and budget allocation • Marketing productivity and workflow automation • Balance near-term efficiency gains with longer-term, transformational AI investments. • Establish governance frameworks for responsible AI usage and define guardrails, best practices, and decision frameworks for AI adoption across marketing teams. • Technology Evaluation & Enablement • Evaluate AI-powered marketing technologies, platforms, and vendors; build business cases and ROI models for adoption. • Support AI tool owners in vendor selection, pilots, and rollouts. • With Marketing Operations, ensure AI tools integrate cleanly into the existing marketing tech stack. • Measurement & Business Impact • Define success metrics for AI initiatives, including productivity gains, cost efficiency, pipeline impact, and revenue contribution. • Partner with Marketing Ops, Planning and Insights and Finance Analytics teams to measure performance and continuously refine AI models and use cases. • Communicate impact and learnings to marketing and executive leadership. • Change Management & Enablement • Lead enablement efforts to drive adoption of AI capabilities across marketing teams. • Educate stakeholders on AI capabilities, limitations, and best practices. • Act as a thought leader and internal evangelist for practical, responsible AI use in marketing. • Innovation & Continuous Improvement • Stay current on emerging AI trends, technologies, and regulatory considerations relevant to marketing. • Run a test-and-learn program to experiment with new AI-driven approaches and scale proven wins.
Benefits
• We're passionate problem-solvers helping the world's largest organizations protect what matters most: their human and machine identities. • We invest in people who are smart, self-motivated, and collaborative. • What we offer in return is meaningful work, a culture of innovation and great career progression. • At Delinea, our core values are STRONG and guide our behaviors and success: • Spirited - We bring energy and passion to everything we do • Trust - We act with integrity and deliver on our commitments • Respect - We listen, value different perspectives, and work as one team • Ownership - We take initiative and follow through • Nimble - We adapt quickly in a fast-changing environment • Global - We embrace diverse people and ideas to drive better outcomes • We believe weaving these core values into our day-to-day actions, and our process for hiring, evaluating, and promoting employees, helps us cultivate a work environment that embraces collaboration and camaraderie. • We take care of our employees. We offer competitive salaries, a meaningful bonus program, and excellent benefits, including healthcare insurance, as well as pension/retirement matching, comprehensive life insurance, an employee assistance program, time off plans, and paid company holidays.
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